About Us
Our mission: To inspire and develop the builders of tomorrow

Welcome! Below you can find amazing facts about LEGO® play, learn more on our progress on our responsibility agenda and find information about our global results for 2015.

Explore what the LEGO® play experience is all about, find fun facts and see how children engaged in LEGO play in 2015

2015 was another extraordinary year for the LEGO Group and for LEGO® play as we delivered our strongest impact to date. Read more…

In 2015, approximately 100 million children across the world had a LEGO® experience. Read more about our globalisation journey

Play

In June 2015, the European Space Agency and LEGO® Education joined forces and hosted the “Build a Space Story” contest. Andreas Mogensen, the first Danish Astronaut, served on the judging panel, and announced the winning team from the International Space Station.

In June 2015, the European Space Agency and LEGO® Education joined forces and hosted the “Build a Space Story” contest where schools were encouraged to use LEGO Education StoryStarter as part of the Space Journey 2015 in LEGOLAND Denmark. StoryStarter consists of a LEGO set that gives children hands-on, minds-on literacy solutions. Approximately 2,000 students in grades 0-3 from Denmark submitted more than 200 videos. Andreas Mogensen, the first Danish Astronaut, served on the judging panel, and announced the winning team from the International Space Station.
In 2015, 275,000 children aged 9 to 16 years from more than 85 countries were involved in FIRST LEGO® League.

In 2015, 275,000 children aged 9 to 16 years from more than 85 countries were involved in FIRST LEGO® League. Teams of up to 10 members build their own LEGO® MINDSTORMS® robots and compete with them on a special obstacle course. In addition, the teams solve real-world challenges. FIRST LEGO League is an annual science and technology competition for children and young people aged 9 to 16 years. The competition is a collaboration between the non-profit organization FIRST (For Inspiration and Recognition of Science and Technology) and the LEGO Group to increase interest in science and mathematical and technical subjects.
Hands-on, Minds-on learning to millions of children

In 2015 millions of children benefited from educational experiences through LEGO Education’s ability to bring learning through play to schools all over the world. Read more aboutLEGO Education.
Changing teaching practice in Ukraine

The LEGO Foundation and the Ukrainian Ministry of Education’s collaboration on improving the quality of early learning extended from 63 to 118 kindergartens. Through training sessions, teachers learn to understand the critical link between play and learning. This has shifted their practice from a traditional chalk-and-talk approach to focusing on playful learning.
Impacting more than 390,000 through the LEGO Foundation

In 2015, the LEGO Foundation’s work impacted more than 390,000 children. Product donations were given to 240,000 children in vulnerable and non-sustainable situations and 150,000 students benefitted from learning through play projects. LEGO Foundation activities totaled DKK 369 million. In addition product donations exceeded DKK 46 million. Read more about the LEGO Foundation here.
LEGO Professorship

In 2015, the University of Cambridge launched a new Research Centre on Play in Education, Development and Learning (PEDaL) to examine the role of playfulness in learning and development in young children. The Centre was set up with a £4 million donation from the LEGO Foundation, which also funds the leadership role of a LEGO professorship.
Partnering with UNICEF to promote quality early learning through play

A child holds a set of LEGO play materials at the child-friendly space in Nabi Yunis IDP camp, near Baghdad, Iraq. Photo: UNICEF/Iraq/2015/Khuzaie

The LEGO Foundation and UNICEF share a dedication and commitment to improving young children’s lives. In early 2015, the two organisations signed a DKK 56 million partnership extending over three-and-a-half years, and aimed at promoting quality early learning through play for children around the world. The partnership has the potential to reach more than four million children. Planned activities include: • Assessment of the current global situation of the inclusion of play in early childhood development and learning standards, with the aim of building better understanding of the key links between play and early learning skills. • Strengthen the connection between early learning and play in several existing UNICEF programmes through the training of practitioners. • Support the development and piloting of new metrics to increase data and knowledge related to early childhood development (ECD) and early learning through play. • Ensure that play is an integral part of government policies, ECD curricula and programmes within South Africa. The partnership between the LEGO Foundation and UNICEF also supports children in emergencies. As an example, some 50,000 Syrian refugee children in Iraq have been given a chance to play and learn through donations of LEGO play materials and the training of local practitioners.
Reaching approximately 100 million children with a LEGO® experience

“Across the year we estimate that approximately 100 million children had a LEGO® experience – be it through playing with great LEGO products, in schools via LEGO Education materials or by participating in local community activities or receiving product donations driven by the LEGO Foundation across the world,” Jørgen Vig Knudstorp, President and CEO of the LEGO Group
Developing creative play experiences

In 2015 we developed more than 355 new LEGO® products that were sold to millions of children all over the world. LEGO products are developed by more than 250 LEGO Designers of more than 35 nationalities based in Billund. LEGO designers have insight into children’s play patterns and interests but the most valuable insight comes from the children themselves. Children are involved during concept and product testing and consumer product satisfaction is also measured once the products have reached the homes of millions of children around the world.
3,000 children and young adults visit the LEGO factory in Mexico

In 2015, we engaged with the local community at 16 LEGO® sites. More than 66,000 children and 3,000 employees were engaged in activities for the benefit of children and their families. At our factory in Monterrey Mexico, more than 3,000 children and young adults from 6 year old through to university students were taken on guided tours during the year, showing them how LEGO products are made and meeting employees.

Play

  • The most popular LEGO® themes in 2015
    Julia Goldin, CMO and Executive Vice President, the LEGO Group

    We are excited that children all over the world loved LEGO® play in 2015. We are continuously learning more on how to engage boys and girls around the world in different and exciting ways, such that our innovation brings new engaging and relevant experiences to them every year and helps them to develop essential 21st century skills. Explore our five most popular themes in 2015 here...

  • LEGO® DUPLO®
    744_LEGO DUPLO_My First Playhouse

    LEGO® DUPLO® was among the five best selling LEGO themes in 2015. LEGO DUPLO was launched in 1969, and it is designed for children aged 1½ to 5 years old. Duplo bricks are twice the length, height and width of traditional LEGO bricks.

  • LEGO® NINJAGO®
    744_Ninjago

    LEGO NINJAGO™ was among the five best selling LEGO themes in 2015. The iconic theme was introduced in 2011 and features 6 young ninjas that have been trained by ninja master Sensei Wu, and on a wide range of adventures to protect the world of "Ninjago".

  • LEGO® CITY
    744_City Swamp Police Station

    LEGO® CITY was among the five best selling LEGO themes in 2015. The play theme reflects real life such as the police and fire products as well as iconic trains, construction sites and generic city environments.

  • LEGO® STAR WARS™
    744_LEGO Star-Wars_Millennium-Falcon

    LEGO® Star Wars™ was among the five best selling LEGO themes in 2015. The first LEGO Star Wars sets were introduced in 1999.

  • LEGO® Friends
    744_Friends Heartlake Grand Hotel

    LEGO® Friends was among the five best selling themes in 2015. Introduced in 2012, LEGO Friends centers on the friendship and adventures of Andrea, Emma, Mia, Olivia, and Stephanie - all young girls living in the imaginary Heartlake City.

Play

  • #1: Elsa’s Sparkling Ice Castle
    744_Elsas Sparkling Ice Castle

    The best selling LEGO® product in 2015 was Elsa’s Sparkling Ice Castle from the LEGO® Disney Princess™ theme.

  • #2: LEGO® Star Wars™ Millennium Falcon™
    744_LEGO Star-Wars_Millennium-Falcon

    The second-best selling LEGO® product in 2015 was the Millennium Falcon™ from the LEGO Star Wars™ theme.

  • #3: LEGO® CITY Police Station
    744_City Police Station

    The third-best selling LEGO® product in 2015 was the Police Station from the LEGO CITY theme.

  • #4: LEGO® MINDSTORMS® EV3
    744_MINDSTORMS_EV3

    The fourth-best selling LEGO® product in 2015 was the LEGO MINDSTORMS® EV3

  • #5: LEGO® Friends Heartlake Grand Hotel
    744_Friends Heartlake Grand Hotel

    The fifth-best selling LEGO® product in 2015 was the LEGO® Friends Heartlake Grand Hotel

Play

How many ways can you combine 6 2x4 LEGO® bricks of the same colour?
More than 9,000
More than 90,000
More than 900,000,000

You can combine 6 2x4 bricks in 915,103,765 different ways – see a few combinations here – and try more at home!

Play

How many LEGO® bricks did we sell in 2015?
102 billion bricks
72 billion bricks
52 billion bricks

We sold more than 72 billion LEGO® bricks in 2015.
Did you know, that it takes just 40 billion 2x4 LEGO bricks stacked on top of each other to reach the moon?

Play

How many skills do you use, when you play and build with LEGO® bricks?
Just one: Creativity
Two: Creativity and Logic
More than 20

Your brain is making use of the most critical skills for learning when playing with LEGO® bricks. Even when you build and rebuild with just a few bricks you stimulate more than 20 skills, supporting competences such as problem-solving, creativity, empathy, communication and collaboration

Play

  • We sold more than 72 billion LEGO® bricks in 2015.

    Did you know that it takes just 40 billion 2x4 LEGO® bricks stacked on top of each other to reach the moon?

Play

  • There are more than 3,600 different LEGO elements
    744_ETypes_Elements_red

    LEGO elements come in more than 3,600 different shapes and they are made in more than 60 different colour variations.

Play

  • 675,000,000 tyres in a year
    744_Etypes_Tyres pitstop

    In 2015 we produced more than 675,000,000 LEGO® tyres - making the LEGO Group one of the world's largets tyre manufacturers.

Play

  • Giving life to 725 million LEGO® minifigures.
    744_Etypes_2015

    In 2015, we made more than 725 million LEGO® minifigures globally.

Responsibility

A letter from the CEO
552_JVK

Jørgen Vig Knudstorp, CEO and President, the LEGO Group

We estimate that more children, across the world, than ever before had a LEGO® play experience in 2015 – be it through playing with great LEGO play materials, in schools via LEGO Education materials, by participating in local community activities or receiving product donations driven by the LEGO Foundation.

We have made significant progress in 2015, and I want to emphasise a few highlights: we reached approximately 100 million children through activities in the LEGO Group, LEGO Education and the LEGO Foundation, according to our estimates. We welcomed more than 2,500 colleagues at our expanding facilities around the world to strengthen our global organisation for future growth. We announced the launch of a Sustainable Materials Centre, where we will work to-wards our ambition to use sustainable materials in all core LEGO products by 2030.

Children inspire us with their playfulness and curiosity, their eagerness to learn new skills and their courage to try new things. We apply these qualities to our business. We want to enhance children’s playfulness and while doing so, it is important to us to make sure we operate in a responsible manner.

Responsibility

  • Inspiring children to learn through play
    744_Children

    We want to provide the safest play experiences for children and, at the same time, ensure that our actions live up to our ambition to operate a business that is responsible towards children.

  • A child responsible business
    LEGO Group Fourth Generation Owner, Thomas Kirk Kristiansen, hands over a LEGO® brick-built UNICEF logo to Anthony Lake, UNICEF Executive Director.

    In 2015, through our UNICEF partnership, we mapped out our key risk activities where we engage with children and developed a child protection policy. The policy stresses our non-tolerance to child abuse in any form. The policy calls on all LEGO® employees to protect children and endeavours to prevent inappropriate engagement wherever we interact with children.

  • Video from the Borkum Riffgrund 1 offshore wind farm.

    To manufacture LEGO elements we have to use energy at our factories. However, we believe that firstly, we must reduce our consumption as much as possible, and secondly, we must remain committed to balancing the remaining consumption of energy with renewable energy. The Borkum Riffgrund 1 offshore wind farm is a substantial step towards our 2020 goal to balance our global energy consumption with renewable energy capacity.

  • More sustainable materials
    744_SMC_bricks_loose
    We have committed ourselves to use sustainable materials in all our core LEGO products and packaging by 2030. This means we will have sustainable alternatives to our current oil-based plastic used in our bricks and plastic packaging, and we will continue to improve the sustainability of our paper-based boxes and instruction manuals.

    It is a daunting and complex challenge, but I know we have to meet it, and I am absolutely confident we can. - Thomas Kirk Kristiansen represents the fourth generation of the family-owned LEGO Group

Globalisation

  • Bringing LEGO® experiences to approximately 100 million children
    744_JVK_2
    Jørgen Vig Knudstorp, CEO and President, the LEGO Group, comments the results for 2015:

    2015 was a fantastic year for us as a company dedicated to inspire and develop children through play. Across the year we estimate that approximately 100 million children had a LEGO® experience – be it through playing with great LEGO products, in schools via LEGO Education materials or by participating in local community activities or receiving product donations driven by the LEGO Foundation across the world.

Globalisation

Annual Result 2015:

The LEGO Group has achieved significant growth in sales every year for a decade now. In 2015 the Group delivered yet another year of double digit sales growth. We are excited that we have achieved this growth, driven by innovation and global expansion, while maintaining focus on product quality and safety.

Employees Graph
Net profit graph

Globalisation

  • 744_Etypes_2015

    We estimate that approximately 100 million children all over the world had a LEGO® experience in 2015 – be it through playing with great LEGO play materials, in schools via LEGO Education materials, by participating in local community activities or receiving product donations driven by the LEGO Foundation. Explore the main highlights of the past year by swiping right - factory expansions, new strategic partnerships, office openings and investments in sustainable materials.

  • March 13th: The LEGO Group enters a partnership with Unicef
    552_ETypes_Signature

    On March 13th 2015, the LEGO Group announced a partnership with Unicef. They pledge to jointly promote the Children’s Rights and Business Principles – a 10-point charter that sets out actions companies can take to respect and support children’s rights. In this three-year partnership, the LEGO Group has pledged to strengthen the governance of child protection in its own business and share best practices with others in the corporate world.

  • April 16th: Expanding the LEGO® factory in Czech Republic
    720_Kladnofactoryexpansion_entrance
    The LEGO® Factory in Kladno, the Czech Republic.

    The LEGO Group celebrates the opening of an expansion of the Kladno factory in the Czech Republic. The new production building covers 50,000 m2, and increases the capacity of the Kladno production facility by 30%. The LEGO® boxes produced and packed in the factory will travel across borders, bringing joy and LEGO play to millions of children across Europe and Asia.

  • DKK 1 Billion invested to find more sustainable materials
    744_SMC_bricks_loose
    By 2030 we want to find and implement more sustainable materials than the materials we currently use to manufacture for example LEGO® bricks.

    The LEGO Group announces that it will invest DKK 1 billion in the establishment of a Sustainable Materials Centre dedicated to the research, development, and implementation of new sustainable raw materials in the manufacturing of LEGO® elements and packaging materials.

  • October 7th: Topping out of the LEGO House
    720_LEGO-House-topping-out-ceremony_October-8_local-community

    3,000 citizens of Billund, Denmark join in the celebrations during the topping out ceremony at the construction site of the LEGO House. The unique LEGO Experience Center is planned to open in 2017.

  • October 8th: Opening a windfarm
    Tim Guy Brooks, Vice President, Environmental Sustainability, explains the reason behind the billion kroner investment in renewable energy

    DONG Energy, the LEGO Group and William Demant celebrates the inauguration of the offshore wind farm Borkum Riffgrund 1 which can provide clean electricity for 320,000 households. The opening marks a substantial step towards the LEGO Group’s goal to be 100% balanced by renewable energy in 2020.

  • October 20th: Significant investments in LEGO® Factories in Mexico, Hungary and Denmark
    Hungary factory
    The LEGO Factory in Hungary

    The LEGO Group announces plans to expand and invest significantly in factories in Mexico, Hungary and Denmark towards 2022 to match the increasing demand for LEGO® products. The factory in Mexico will be expanded by up to 190,000 square meters, adding up to 3000 new employees towards 2022.

  • December 4th: New main office opens in Singapore
    552_Singapore Office_WorldMap

    The LEGO Group officially opens its new and significantly larger regional main office in Singapore. The new office can house up to 400 employees and enables the LEGO Group to reach more children across Asia in future.

Globalisation

  • Bringing LEGO® experiences to approximately 100 million children
    LEGO® bricks in the making

    LEGO® products are sold in more than 140 countries. But where are the bricks made - and who makes them? Take a peek behind the scenes..