Welcome! Below you can find amazing facts about LEGO® play, learn more on our progress on our responsibility agenda and find information about our global results for 2015.
Explore what the LEGO® play experience is all about, find fun facts and see how children engaged in LEGO play in 2015
2015 was another extraordinary year for the LEGO Group and for LEGO® play as we delivered our strongest impact to date. Read more…
In 2015, approximately 100 million children across the world had a LEGO® experience. Read more about our globalisation journey
We are excited that children all over the world loved LEGO® play in 2015. We are continuously learning more on how to engage boys and girls around the world in different and exciting ways, such that our innovation brings new engaging and relevant experiences to them every year and helps them to develop essential 21st century skills. Explore our five most popular themes in 2015 here...
LEGO® DUPLO® was among the five best selling LEGO themes in 2015. LEGO DUPLO was launched in 1969, and it is designed for children aged 1½ to 5 years old. Duplo bricks are twice the length, height and width of traditional LEGO bricks.
LEGO NINJAGO™ was among the five best selling LEGO themes in 2015. The iconic theme was introduced in 2011 and features 6 young ninjas that have been trained by ninja master Sensei Wu, and on a wide range of adventures to protect the world of "Ninjago".
LEGO® CITY was among the five best selling LEGO themes in 2015. The play theme reflects real life such as the police and fire products as well as iconic trains, construction sites and generic city environments.
LEGO® Star Wars™ was among the five best selling LEGO themes in 2015. The first LEGO Star Wars sets were introduced in 1999.
LEGO® Friends was among the five best selling themes in 2015. Introduced in 2012, LEGO Friends centers on the friendship and adventures of Andrea, Emma, Mia, Olivia, and Stephanie - all young girls living in the imaginary Heartlake City.
The best selling LEGO® product in 2015 was Elsa’s Sparkling Ice Castle from the LEGO® Disney Princess™ theme.
The second-best selling LEGO® product in 2015 was the Millennium Falcon™ from the LEGO Star Wars™ theme.
The third-best selling LEGO® product in 2015 was the Police Station from the LEGO CITY theme.
The fourth-best selling LEGO® product in 2015 was the LEGO MINDSTORMS® EV3
The fifth-best selling LEGO® product in 2015 was the LEGO® Friends Heartlake Grand Hotel
You can combine 6 2x4 bricks in 915,103,765 different ways – see a few combinations here – and try more at home!
We sold more than 72 billion LEGO® bricks in 2015.
Did you know, that it takes just 40 billion 2x4 LEGO bricks stacked on top of each other to reach the moon?
Your brain is making use of the most critical skills for learning when playing with LEGO® bricks. Even when you build and rebuild with just a few bricks you stimulate more than 20 skills, supporting competences such as problem-solving, creativity, empathy, communication and collaboration
Did you know that it takes just 40 billion 2x4 LEGO® bricks stacked on top of each other to reach the moon?
LEGO elements come in more than 3,600 different shapes and they are made in more than 60 different colour variations.
In 2015 we produced more than 675,000,000 LEGO® tyres - making the LEGO Group one of the world's largets tyre manufacturers.
In 2015, we made more than 725 million LEGO® minifigures globally.
Jørgen Vig Knudstorp, CEO and President, the LEGO Group
Children inspire us with their playfulness and curiosity, their eagerness to learn new skills and their courage to try new things. We apply these qualities to our business. We want to enhance children’s playfulness and while doing so, it is important to us to make sure we operate in a responsible manner.
We want to provide the safest play experiences for children and, at the same time, ensure that our actions live up to our ambition to operate a business that is responsible towards children.
In 2015, through our UNICEF partnership, we mapped out our key risk activities where we engage with children and developed a child protection policy. The policy stresses our non-tolerance to child abuse in any form. The policy calls on all LEGO® employees to protect children and endeavours to prevent inappropriate engagement wherever we interact with children.
To manufacture LEGO elements we have to use energy at our factories. However, we believe that firstly, we must reduce our consumption as much as possible, and secondly, we must remain committed to balancing the remaining consumption of energy with renewable energy. The Borkum Riffgrund 1 offshore wind farm is a substantial step towards our 2020 goal to balance our global energy consumption with renewable energy capacity.
It is a daunting and complex challenge, but I know we have to meet it, and I am absolutely confident we can. - Thomas Kirk Kristiansen represents the fourth generation of the family-owned LEGO Group
2015 was a fantastic year for us as a company dedicated to inspire and develop children through play. Across the year we estimate that approximately 100 million children had a LEGO® experience – be it through playing with great LEGO products, in schools via LEGO Education materials or by participating in local community activities or receiving product donations driven by the LEGO Foundation across the world.
The LEGO Group has achieved significant growth in sales every year for a decade now. In 2015 the Group delivered yet another year of double digit sales growth. We are excited that we have achieved this growth, driven by innovation and global expansion, while maintaining focus on product quality and safety.
We estimate that approximately 100 million children all over the world had a LEGO® experience in 2015 – be it through playing with great LEGO play materials, in schools via LEGO Education materials, by participating in local community activities or receiving product donations driven by the LEGO Foundation. Explore the main highlights of the past year by swiping right - factory expansions, new strategic partnerships, office openings and investments in sustainable materials.
On March 13th 2015, the LEGO Group announced a partnership with Unicef. They pledge to jointly promote the Children’s Rights and Business Principles – a 10-point charter that sets out actions companies can take to respect and support children’s rights. In this three-year partnership, the LEGO Group has pledged to strengthen the governance of child protection in its own business and share best practices with others in the corporate world.
The LEGO Group celebrates the opening of an expansion of the Kladno factory in the Czech Republic. The new production building covers 50,000 m2, and increases the capacity of the Kladno production facility by 30%. The LEGO® boxes produced and packed in the factory will travel across borders, bringing joy and LEGO play to millions of children across Europe and Asia.
The LEGO Group announces that it will invest DKK 1 billion in the establishment of a Sustainable Materials Centre dedicated to the research, development, and implementation of new sustainable raw materials in the manufacturing of LEGO® elements and packaging materials.
3,000 citizens of Billund, Denmark join in the celebrations during the topping out ceremony at the construction site of the LEGO House. The unique LEGO Experience Center is planned to open in 2017.
DONG Energy, the LEGO Group and William Demant celebrates the inauguration of the offshore wind farm Borkum Riffgrund 1 which can provide clean electricity for 320,000 households. The opening marks a substantial step towards the LEGO Group’s goal to be 100% balanced by renewable energy in 2020.
The LEGO Group announces plans to expand and invest significantly in factories in Mexico, Hungary and Denmark towards 2022 to match the increasing demand for LEGO® products. The factory in Mexico will be expanded by up to 190,000 square meters, adding up to 3000 new employees towards 2022.
The LEGO Group officially opens its new and significantly larger regional main office in Singapore. The new office can house up to 400 employees and enables the LEGO Group to reach more children across Asia in future.
LEGO® products are sold in more than 140 countries. But where are the bricks made - and who makes them? Take a peek behind the scenes..