Take Home a Piece of the Game: The LEGO Group Kicks Off FIFA World Cup™ Celebrations in Singapore

As the countdown to the FIFA World Cup 2026 intensifies, the LEGO Group is bringing the magic of football closer to home with a line-up of immersive experiences and football-inspired builds – because everyone wants a piece of the game!

From an immersive pop-up experience at Compass One to a brand-new lineup of LEGO Editions sets featuring four pitch legends – Cristiano Ronaldo, Kylian Mbappé, Lionel Messi, and Vini Jr – as well as sets inspired by the FIFA World Cup™ Official Trophy, FIFA World Cup™ Official Emblem, football and more, fans of all ages are invited to go beyond watching the game to building their passion for football, brick by brick, while celebrating the moments, players and symbols that define the sport.

Kick Off the Action: LEGO Football Fest at Compass One

From 4 to 21 June, Compass One’s Atrium will be transformed into a vibrant football playground where fans can put their skills to the test, get hands-on with LEGO play and celebrate their love for the game through a series of interactive challenges.

At the heart of the experience is a mission-based activity guide, where participants complete challenges across different zones to collect stamps and unlock rewards. Those who complete at least 2 activities can redeem either a LEGO Trophy or a LEGO $10 voucher for purchases at LEGO Football Fest Pop-up at Compass One or LEGO Certified Store Compass One. The completed mission card is to presented to a staff member at the LEGO Certified Store at Compass One (refer to Annex A for further details on mission card activities).

Fans can look forward to a line-up of football-meets-LEGO experiences, including:

Blending physical play with creative building, the experience invites fans to step into the boots of their heroes and create their own match-winning moments (refer to Annex A for further details).

Keep the Game Going: In-Store Activities and Rewards

The football celebration continues beyond the main event, with fans invited to keep the momentum going through hands-on activities, interactive play experiences and exclusive rewards across participating stores.

From now till 19 July on selected weekends, participating LEGO Certified Stores will host “LEGO Goal Rush”, a fast paced in-store football challenge where shoppers can put their reflexes and coordination to the test. Through an interactive tabletop football game, participants will have three attempts to score against an opposing goalkeeper for a chance to win instant prizes, including LEGO vouchers, LEGO polybags, LEGO Build a Minifigure and selected LEGO Editions sets - refer to Appendix C for details on store locations & time slots.

Fans can also take part in Make and Take activities at participating LEGO Certified Stores and Toys ‘R’ Us stores till 30 July, where builders can assemble their own football-themed creations – from jerseys to sneakers – and take them home for free, creating their very own piece of the game to remember the season - refer to Appendix D for details on store locations & time slots.

Adding to the excitement, shoppers can unlock exclusive gift-with-purchase promotions, with minimum spends unlocking items such as a LEGO Gift Animal, LEGO Popcorn Guy Minifigure Cushion or a LEGO Sports Bag, perfect for those ready to take their passion from the stands to the streets - refer to the Annex B for further details.

From interactive experiences to collectible builds, the LEGO Group invites fans across Singapore to celebrate the magic of football in a whole new way this season – building, playing and owning their passion, brick by brick.

Annex A - LEGO Football Fest Activity Missions at Compass One

Participants can take part in a series of activity stations at the LEGO Football Fest, where each station represents a mission to be completed.

Upon entry, participants will receive a mission card. A stamp will be awarded upon successful completion of each activity. Participants must complete all missions and collect all required stamps to qualify for redemption.

• Activity 1: Wall of Fame
  --- Participants will select and build a LEGO football jersey using provided bricks, then attach their completed build onto the display wall. A stamp will be awarded upon completion and placement of the LEGO football jersey build on the wall.

• Activity 2: Brick Dribble
  --- Participants will dribble a ball through a LEGO obstacle course on artificial turf. To earn a stamp, participants must complete the course and attempt a shot on goal.

• Activity 3: Robo Striker Arena
  --- Participants will be given 2 minute to control a LEGO-built robotic vehicle across a mini football field and score goals on the opposing side. Each successful goal scored will qualify participants for a lucky draw to win exclusive LEGO Editions sets, while participants who complete the activity will receive a stamp.

Annex B - LEGO Editions: Everyone Wants A Piece Campaign - Gift-with-Purchase Promotions

• Gift 1: LEGO 30666 Gift Animal
  --- Promotion Period: 4 - 21 June 2026
  --- Shoppers can redeem a LEGO 30666 Gift Animal with a minimum spend of SGD69 on any LEGO Sets.
  --- Available only at LEGO Football Fest Retail Pop Up at Compass One.

• Gift 2: LEGO Popcorn Guy Minifigure Cushion
  --- Promotion Period: 4 - 21 June 2026
  --- Shoppers can redeem a LEGO Popcorn Guy Minifigure Cushion with a minimum spend of SGD145 on any LEGO Sets.
  --- Available only at LEGO Football Fest Retail Pop Up at Compass One.

• Gift 3: LEGO Sports Bag
  --- Promotion Period: 25 May - 30 July 2026
  --- Shoppers can redeem a LEGO Sports Bag with a minimum spend of SGD265 on any LEGO Sets (of which one set must be from the LEGO Editions Football line)
  --- Available at all LEGO Certified Stores and LEGO Football Fest Retail Pop Up at Compass One.

Annex C - LEGO Goal Rush: LEGO Certified Store Locations and Time Slots

• Overall Period: Weekends across 30 May - 19 July 2026

--- 30-31 May: Tampines Mall (12.00pm - 2.00pm), JEM (3.00pm - 5.00pm)
--- 6-7 June: Jurong Point (12.00pm - 2.00pm), ION Orchard (3.00pm - 5.00pm)
--- 13-14 June: NEX (12.00pm - 2.00pm), Suntec City (3.00pm - 5.00pm)
--- 20-21 June: Tampines Mall (12.00pm - 2.00pm), Plaza Singapura (3.00pm - 5.00pm)
--- 27-28 June: Jurong Point (12.00pm - 2.00pm), JEM (3.00pm - 5.00pm)
--- 4-5 July: NEX (12.00pm - 2.00pm), Suntec City (3.00pm - 5.00pm)
--- 11-12 July: Tampines Mall (12.00pm - 2.00pm), ION Orchard (3.00pm - 5.00pm)
--- 18-19 July: Compass One (12.00pm - 2.00pm), Plaza Singapura (3.00pm - 5.00pm)

Annex D - Make and Take activities: Store Locations and Time Slots

• LEGO Certified Stores: Weekends across 30 May - 28 June 2026
  --- 30-31 May: Suntec City (12.00pm - 4.00pm), Compass One (12.00pm - 3.00pm)
  --- 6-7 June: Plaza Singapura (12.00pm - 4.00pm), Tampines Mall (12.00pm - 3.00pm)
  --- 13-14 June: JEM (12.00pm - 4.00pm), Jurong Point (12.00pm - 3.00pm)
  --- 20-21 June: Suntec City (12.00pm - 4.00pm), Tampines Mall (12.00pm - 3.00pm)

  
  

• Toys ‘R’ Us Stores: Weekends across 6 June - 21 June 2026
  --- 6-7 June: Suntec City (12.00pm - 4.00pm)
  --- 13-14 June: VivoCity (12.00pm - 4.00pm)
  --- 20-21 June: Tampines Mall (12.00pm - 4.00pm)