Marketing Effectiveness/Performance Analyst
The Global Marketing Intelligence and Effectiveness (MIE) team is a part of Brand, marketing, insights and partnership (BMIP).The aim is to create a culture of marketing effectiveness that builds capabilities, promotes ownership and accountability to optimize marketing spend and mix across all marketing disciplines.
The overall focus of MIE is to support the marketing organization in driving more data-driven decision making.Some of the key activities are:
• Build, rollout and operate a new global marketing planning platform
• Drive advanced analytics. Planning, communication and drive impact/action
• Act as Center of Excellence for marketing performance
• Secure one aligned and consistent marketing data platform across the organization
The MIE team is organized in three different streams:
• Marketing tools and platforms
• Marketing performance and advanced analytics
• Front-end function (handling new requests as well as links to other strategic agendas)
The main challenges:Data driven decision making is one of the key behaviors in the organization. Hence the department is highly involved in a number of key, strategic projects as well being consulted in many others. There is therefore a need for constantly being on top of the different activities and be the go-to expert when it comes to marketing performance. Strong data foundation, advanced tools and platforms are all key part for being able to support the organization on the above. If the platforms aren’t operational, used in the right way, or not up to date the planning data and actuals aren’t available for securing fact-based and insight-driven decision making.
Do you have what it takes?• 1-3 years of marketing experience or similar experience in an analytical/financial function.
• Experience in working with systems and/or tools is preferred
• Proven track record in terms of strong communication skills and stakeholder management.
• Experience with project management is beneficial
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