Philadelphia’s kids create Tierra Whack’s fantastical new music video using just LEGO® bricks and their imaginations

  • The final in a series of four films sees GRAMMY-nominated lyricist Tierra Whack unveil new track and video inspired by some of the US’s most creative minds – children – and play
  • Each film explores the importance of creative play and debuts new work from world-renowned creators, inspired by the creativity of children
  • The films follow the creators’ process as they explore the unlimited creativity that can be unlocked through LEGO® play
  • Tierra’s first release of 2021, ‘Link’, launches today on all streaming platforms
Image of Tierra Whack sitting amongst LEGO bricks on the ground with several children around her

Tuesday 6th April, 16:00 CET: GRAMMY-nominated lyricist and fast-rising superstar Tierra Whack has today launched a long-awaited new song and video, inspired by her recent collaboration with children from Philadelphia.

A new short film documenting Tierra’s work with her latest collaborators shows Tierra and award-winning director Cat Solen working with a group of 6 – 9 year-olds to create a whacky new world full of surprise and intrigue for the music video of Tierra’s latest song.

‘Link’ was inspired by Tierra’s childhood memories of self-expression and her recent experience of how LEGO® play can bring people together and encourage them to express their creativity and help them realize their dreams. The Philly MC’s trademark lyrical prowess and worldly fascinations coupled with her calm, charming presence make for an enjoyable listen for fans of all ages.

The children gave Tierra a tough brief for the song’s accompanying music video; calling on her to create crazy inter-galactic creatures, rocket launchers, hummingbirds and castles that matched the endless realms of their imagination. By encouraging the children to build, unbuild and rebuild their vision for the music video through LEGO play, the team was presented with a new world of creative possibilities for the video.

The result, a playful video set and storyline built from 147,693 LEGO bricks, is a true testament to the individual creative expression of all the children involved.

Image of Tierra Whack on the set of her new music video

Commenting on the creative process, Tierra said:

“I was so excited to work with kids because their energy is fun, exhilarating, never-ending, and full of surprises. I really trusted them, and I knew they were going to come up with something great. What I loved most about the process was being able to partner with such an iconic company like the LEGO Group because we could make anything happen!”

The first three films featuring award-winning US perspective artist Alexa Meade, stage and screen icon Billy Porter and architect and RIBA Gold Medallist Sir David Adjaye OBE can be viewed at [LEGO.com/RebuildtheWorld][1]. Each film explores how LEGO play helps inspire the creator to unleash their creativity in a new form to create something truly unique.

The Rebuild the World campaign celebrates the creativity of children, inspires them to imagine a better world and showcases how play helps them develop vital skills such as self-confidence, resilience and collaboration.


Top-down image of Tierra Whack and children sitting in a semi-circle around LEGO bricks

Contacts

For more information, contact media@lego.com

For more information on Tierra Whack or “Link” track contact:
Randy Henderson | Interscope Records | randy.henderson@umusic.com

About Tierra Whack

Grammy-nominated lyricist and fast-rising superstar, Tierra Whack, is solidifying her position as a force to be reckoned with. Armed with a love for 90s hip-hop and a passion for poetry, the North Philly emcee eventually delved into rapping; holding her own amongst fellow Philadelphia rhymers and capturing the attention of local luminaries like Meek Mill and DJ Cosmic Kev. Her clever off-the-dome wordplay and a barrage of freestyles (including the 90-second clapback, “Colorblind”) cemented her early fanbase and in 2017, Tierra inked a deal with Interscope Records. Her 15-track debut project Whack World continues to garner her critical acclaim. She promoted the project with the release of five songs for five consecutive weeks as part of Apple’s Up Next program: “Only Child,” “CLONES,” “Gloria,” “Wasteland” and “Unemployed.” Tierra was recently featured in a light-hearted collaboration for Apple’s holiday short film, “The Magic of Mini,” which included her “feel good” and “Peppers and Onions” singles.

About Interscope Geffen A&M

Combining the legacies of three of the most influential record labels in modern music history, Interscope Geffen A&M embarked on a new tradition of musical achievement with its unification on January 1, 1999. Headed by Chairman and CEO John Janick, Interscope Geffen A&M is a major force in global music, developing chart-topping artists across a wide range of musical genres including rock, rap, pop and alternative. Interscope Geffen A&M is part of Universal Music Group, the world’s largest music company. www.interscope.com
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