About Us
Our mission: To inspire and develop the builders of tomorrow

Loren I. Shuster

Loren I. Shuster joined the LEGO Group in 2014 from a position with Google as Managing Director of Brand Solutions, Asia Pacific. Loren has previously been with Nokia for ten 10 years where he worked across Asia and Africa before assuming a global marketing role as Senior Vice President of Go-to-Market in Helsinki.

Loren is a talented leader in possession of great intercultural competences. He also brings with him vast experience within product innovation, brand strategy, marketing strategy, as well as business intelligence.

Loren holds an MBA and Masters in Organisational Psychology from INSEAD. As Chief People Office, Loren is mainly responsible for People Strategy, Culture, Leadership Development, Talent Acquisition & Retention, and Reward & Recognition.