Image of LEGO Group Chief Digital Officer JJ Van Oosten

JJ Van Oosten

Chief Digital Officer

JJ Van Oosten joined the LEGO Group as Chief Digital Officer in 2019 and is responsible for all aspects of the Group’s digital strategy from technology to e-commerce and shopper and consumer engagement.

JJ has more than 25 years of experience in digital leadership roles. He was notably Chief Digital Officer of German retailer, REWE where he oversaw all aspects of the digital agenda, including e-commerce operations, technology infrastructure and digital marketing. With his team, he designed and built a digital ecosystem which linked physical and digital channels via mobile and AI technology, and launched continental Europe’s first automated food fulfilment centre. He held similar roles at Tesco plc and Kingfisher plc.

He holds an MBA from the London Business School and a PhD in molecular biology and a Master’s in engineering and agronomy from Grembloux Agro-Biotech in Belgium.