Play Makes Anything PossibleThe LEGO Group is proud to be a national sponsor of UEFA Women’s EURO 2022.
Our MissionWe want to ensure that any child, regardless of gender, feels they can build anything they like,
playing in a way that will help them develop and realise their unique talent. We're committed to making LEGO play
more inclusive and ensuring that children's creative ambitions, both now and in the future,
are not limited by gender stereotypes.
“The benefits of creative play, such as building confidence, creativity and communication skills, are felt by all children,”
says Julia Goldin, Chief Marketing Officer at the LEGO Group. “And yet we still experience age-old stereotypes
that label activities as only being suitable for one specific gender. At the LEGO Group, we know
we have a role to play in putting this right”.
England Player Steph Houghton talks the importance of teamwork in play.
England Player Lucy Bronze describes her focus on the field.
The Perfection Monster
Ex-England Player Alex Scott discusses pressure for perfection in the game.