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Building Toys with AR Technology | LEGO® Hidden Side™

Go ghost hunting with LEGO® Hidden Side

LEGO® Hidden Side is a creative building toy, tech toy and AR game all rolled into one. Kids can build a multi-layered model, then use a free interactive Augmented Reality app to hunt and trap ghosts. With 8 different sets and frequent updates, it’s the bridge between physical and virtual play you’ve been looking for!
Real sets meet AR ghosts





Build your own ghost stories
LEGO® Hidden Side AR Toys for Kids Ages 7+

  • J.B.'s Ghost Lab

    Average rating4.8out of 5 stars
    Price229,00 kr
  • Wrecked Shrimp Boat

    Average rating3.8out of 5 stars
    Price349,00 kr
  • Graveyard Mystery

    Average rating4out of 5 stars
    Price349,00 kr
  • El Fuego's Stunt Truck

    Average rating5out of 5 stars
    Price449,00 kr
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Open this page on your iOS or Android mobile device and download the free AR app from App Store or Google Play.

A ghost story kids can join – if they dare!

Being the new kid in town is never easy, and 13-year-old Jack Davids is trying hard to adapt to his new, seemingly sleepy hometown of Newbury. Before long, Newbury’s Hidden Side – a bone-chilling, long-forgotten realm filled with ghosts – threatens to take over the town. With his new best friend Parker and the brilliant scientist J.B., he’ll use a new interactive app to embark on the ghost-catching ride of his life!

More Hidden Side AR sets
LEGO® Hidden Side AR Toys for Kids Ages 7+

  • Shrimp Shack Attack

    Average rating5out of 5 stars
    Price599,00 kr
  • Paranormal Intercept Bus 3000

    Average rating5out of 5 stars
    Price699,00 kr
  • Ghost Train Express

    Average rating4out of 5 stars
    Price899,00 kr
  • Newbury Haunted High School

    Average rating4.5out of 5 stars
    Price1399,00 kr
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Smart and SCARY

With LEGO Hidden Side™, kids get the benefits of traditional hands-on, minds-on LEGO play while experimenting with the exciting possibilities of technology. Kids can build, play, rebuild and have a SCARY good time with or without the AR app.

Game on!

What makes Hidden Side™ different than other AR toys and games? Building with LEGO bricks and using innovative new technology raises engagement to a totally new level of exploration and storytelling.

Download, build, explore and catch!

When real life meets a virtual world, the fun only gets more creative!

See How