Image of LEGO Group Chief People Officer Loren I. Shuster

Loren I. Shuster

Chief People Officer & Head of Corporate Affairs

Loren became Chief People Officer of the LEGO Group in 2017 and brings to the role a unique blend of global commercial and marketing experience and a track record of building high-performing, global teams.

Loren joined the LEGO Group in 2014 as Chief Commercial Officer, bringing with him a range of experience including commercial, marketing and general management. Previous to joining the LEGO Group, he held leadership positions at Google, where he was most recently Managing Director, Brand Solutions, APAC. Prior to Google, he held global and regional marketing and commercial roles of increasing scope and responsibility over 10 years at Nokia including Senior Vice President, Marketing, Go-to-Market. Loren has also held senior marketing roles at SingTel, Viacom and DeBeers in Asia and China.

In his current role, Loren is also responsible for the LEGO Group’s environmental sustainability, social responsibility, government affairs and corporate brand communications. He is also a Board Trustee of the Institute of Business Ethics in the UK.

Loren holds an MBA and Executive Masters in Organisational Psychology from INSEAD and a Bachelor of Commerce from McGill University.