What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the build-up to the festive season.

When does LEGO® Black Friday start?

Black Friday is on 24th November 2023. 'Black Friday weekend' runs through to 27th November 2023, which is referred to as 'Cyber Monday'.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

With LEGO® Insiders (formerly LEGO® VIP), you can benefit from great deals and discounts all year round, not just on Black Friday. You'll also be entitled to even more benefits on LEGO® Insiders Weekend , which is the weekend before Black Friday. This year, Insiders Weekend is on 18 and 19 November 2023. What's more, Insiders is also FREE to join.

Do LEGO® Insiders members get special sales?

Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout Insiders weekend, which is on 18th and 19th November this year, the weekend before Black Friday. Don't forget, Insiders is FREE to join.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar (24th November 2023). You can even bookmark this page to get here speedily on the day. Don't forget to sign up for LEGO.com emails and watch the website to see offers and make your list. Don't forget to join LEGO® Insiders before Insiders Weekend on 18th and 19th November!

Is there a LEGO® Cyber Monday event too?

LEGO ® Cyber Monday is on 27th November 2023. Find out more about LEGO Cyber Monday .

LEGO® Black Friday Toy Deals 2023 | Official LEGO® Shop NZ

Most popular sets

Exclusives

X-Wing Starfighter™

Average rating3.1out of 5 stars

Price$399.99

Exclusives

Venator-Class Republic Attack Cruiser

Average rating4.6out of 5 stars

Average rating4.9out of 5 stars

Price$299.99

Exclusives

Lion Knights' Castle

Average rating4.8out of 5 stars

Price$649.99

Wildflower Bouquet

Average rating4.8out of 5 stars

Price$99.99

Exclusives

Alpine Lodge

Average rating4.7out of 5 stars

Price$189.99

Walt Disney Tribute Camera

Average rating4.7out of 5 stars

Price$179.99

LEGO® Black Friday is over

We'll see you next year with more great offers and gifts with purchase.

LEGO® Technic Black Friday Sets

Explore our range of LEGO® Technic Black Friday deals to find intricate builds and fun engineering challenges for all ages and abilities.

LEGO® Minecraft® Black Friday Sets

Bring the virtual world of Minecraft to life this Black Friday with our extensive collection of LEGO® Minecraft® toys, perfect for adults and kids alike.

LEGO® NINJAGO® Black Friday Sets

Ready to take ninja adventures to the next level this Black Friday? Explore amazing deals on LEGO® NINJAGO® sets and find the perfect gift for ninja fans!

LEGO® Star Wars™ Black Friday Sets

Get ready for an epic Black Friday adventure with our range of LEGO® Star Wars™ building sets for all ages and abilities!

LEGO® City Black Friday Sets

From action-packed police missions, to epic trips into outer space, endless adventure awaits you this Black Friday in our extensive LEGO® City collection.

LEGO® DUPLO® Black Friday Sets

From real-world settings to bath-tub fun, we’ve got some great deals on our LEGO® DUPLO® sets this Black Friday, perfect for kids aged 18 months and over!

LEGO® Harry Potter™ Black Friday Sets

Get ready for a magical adventure through the Wizarding World™ this Black Friday, with LEGO® Harry Potter™ toys and gifts for all ages and abilities.