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The LEGO Group has joined forces with WWF Denmark to create the Planet Promise Design Guidelines to support the development of exciting new storylines that feature socially and environmentally responsible practices in play experiences.

Today, the LEGO Group will present the top three drivers of the FORMULA 1 BRITISH GRAND PRIX 2025 at Silverstone with the first-ever Formula 1 trophies made entirely of LEGO® elements.

This summer, the LEGO® Botanicals collection grows with two standout sets for nature-loving builders: introducing the LEGO® Botanicals Hibiscus Flower (10372) and LEGO® Botanicals Mini Bonsai Trees (10373).

The LEGO Group today announced the appointment of Fredrik Loving as Senior Vice President and Global Head of LEGO® GAME, effective 1st July 2025. The strategic addition to the LEGO GAME leadership team demonstrates the company’s ongoing commitment to further expanding the LEGO Group’s presence in the digital gaming space and expanding its offering in the sector.

We are proud to share that the LEGO Group has been named in the the fifth annual TIME100 Most Influential Companies list. Our standout contribution to global culture was recognised in the inaugural TIME100 Companies Impact Awards.

One of our areas of focus is reducing and managing the waste created by our factory operations. We are constantly looking for ways to avoid waste and to ensure disposal methods are as sustainable as possible.

The LEGO Group has today launched a range of free, interactive online activities designed to help parents, caregivers and children build shared confidence and understanding in the world of digital play.

The LEGO Group today unveils the LEGO® Icons Shelby Cobra 427 S/C model car set (10357), a collectible set designed specifically for adult builders. This build allows enthusiasts to relive the legendary design and performance of the iconic 1960s sports car, which celebrates its 60th anniversary this August 2025.

On International Day of Play the LEGO Group is putting the world in ‘play mode’ by demonstrating how kids’ ideas have the power to transform cities. Urban spaces in Boston, Berlin, London and Shanghai will be transformed into playful immersive experiences for kids and families.