LEGO® CAR FAMILY ADDS A NEW VERSION OF A LEGEND: TWO-IN-ONE LEGO PORSCHE 911 TURBO AND 911 TARGA SET REVEALED

Lifestyle image of a white LEGO Porsche on a dark wood table

BILLUND, January 28th 2021: The LEGO Group has taken the covers off a new LEGO version of one of the most coveted nameplates in automotive history, with the unveiling of the two-in-one LEGO Porsche 911 Turbo and 911 Targa set that brings together two icons from the 1970s and 80s.

LEGO builders and classic car enthusiasts alike will love the dual building routes of this set. The new two-in-one LEGO Porsche 911 Turbo and 911 Targa set can be built either as the fixed roof 911 Turbo model or as the open-roofed 911 Targa at one time, allowing fans to choose between classic coupe or convertible style.

Channelling the essence of the ubiquitous German sports car, the LEGO Porsche 911 Turbo and 911 Targa variants feature all the hallmarks of their namesakes, from the aerodynamic shoulder line to angled headlamps and sculpted bonnet with Porsche badge and rear-mounted flat six ‘boxer’ engine.

Beneath their elegant silhouettes, the LEGO Porsche 911 Turbo and 911 Targa variants hide a wealth of detail. On both versions of the model, the 2+2 sports seats and dashboard are finished in dark orange and nougat, an eclectic colour scheme based on contemporary upholstery options from the Porsche 911. Further interior details include a handbrake, gearshift and functional steering, while the front seats also tilt forward for access to the rear bench seats.

Top-down lifestyle image of the LEGO Porsche mid-build

Several features which are unique to the 911 Turbo and 911 Targa variants of the set ensure they are equally characterful but distinct when built. The LEGO Porsche 911 Turbo sports distinctive Turbo badging, a wide rear axle, turbocharger and intercooler, denoting its blistering performance credentials. Its athletic look is completed with an integrated rear spoiler.

Meanwhile, the LEGO Porsche 911 Targa’s roof is fully removable and can be stowed underneath the hood of the car. The iconic Targa Bar completes the look, along with Targa badging and a brick-built wraparound rear window.

Mike Psiaki, Design Master at the LEGO Group, commented: “Taking ownership of a brand-new sports car is an experience to savour and this is a feeling we wanted to recreate for LEGO fans.

“As we were designing the car, the hardest decision to make was whether we would make the Turbo or Targa variant of the car. It was such a tough call that we engineered the ability to build the LEGO Porsche 911 Turbo and Targa from a single set. Without doubt, fans of the 911 all over the world who have long admired these cars will love the opportunity to build both versions!”

Image of two LEGO Porsche models displayed in a scaled show room

Fabian Schmölz, Exterior Designer at Porsche, said: “We know that the Porsche 911 evokes a certain magic for customers and fans of our brand worldwide, and the latest LEGO additions to the 911 family - the LEGO Porsche 911 Turbo and 911 Targa - are no different.

“These incarnations of our sportscar icon, accurately capture the unmistakeable design of the cars they are based on, and are set to bring much enjoyment to a new family of fans.”

To celebrate the launch of the LEGO Porsche 911 Turbo and 911 Targa, LEGO is also offering the first buyers the chance to receive a limited-edition LEGO Porsche owners pack with their purchase. The pack contains a certificate of ownership, an official LEGO Porsche card wallet and a set of four unique art prints based on contemporary Porsche 911 adverts, all presented in a smart collector’s wallet. This highly collectible gift with purchase is available in limited numbers for orders of the set placed through the LEGO VIP loyalty program.

Members of LEGO’s free VIP loyalty program will be able to purchase the LEGO Porsche 911 Turbo and Targa set from February 16th on LEGO.com. From March 1st, the set will be on sale exclusively in LEGO stores and on LEGO.com.

Lifestyle image of an adult holding the LEGO Porsche

FURTHER PRODUCT INFO: LEGO® PORSCHE 911 TURBO AND 911 TARGA (10295)

  • Age – 18+
  • Model measures:
    o Height: 10.8 cm
    o Width: 16 cm
    o Depth: 35.5 cm
  • 1,458 pieces
  • Features two distinct building options: build the LEGO Porsche 911 Turbo or the Porsche 911 Targa at any one time; rebuild to create the other (both versions cannot be built simultaneously from the single set)
  • 2+2 interior with sculpted front sports seats, finished in striking dark orange and nougat, based on contemporary Porsche colour schemes
  • Faithfully recreated interior with tilting front seats, gearstick, handbrake and functional steering
  • Price: $149.99/€129.99
Image of the LEGO Porsche packaging

About Porsche AG

2021: Dr. Ing. h.c. F. Porsche AG, with headquarters in Stuttgart-Zuffenhausen, is one of the most profitable car makers in the world. In 2020, Porsche delivered 272,162 vehicles of the 911, 718 Boxster, 718 Cayman, Cayenne, Macan, Panamera and Taycan models to customers worldwide. Porsche operates plants in Stuttgart and Leipzig as well as a development centre in Weissach. The sports car maker employs 36,000 people. Porsche stands for innovation, and many of its technologies have their origins in motorsport. Porsche is committed to every aspect of its corporate responsibility: economic, environmental and social.