What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the buildup to the holiday season.

When does LEGO® Black Friday start?

Black Friday is on the 24th of November 2023. 'Black Friday weekend' runs through to the 27th of November 2023, which is referred to as 'Cyber Monday'.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

With LEGO® Insiders (formerly LEGO® VIP), you can benefit from great deals and discounts all year round, not just on Black Friday. You'll also be entitled to even more benefits on LEGO® Insiders Weekend , this runs the weekend before Black Friday. This year, Insiders Weekend lands on the 18th and 19th of November for 2023. What's more, Insiders is also FREE to join.

Do LEGO® Insiders members get special sales?

Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout Insiders weekend, which falls on the 18th and 19th of November this year, the weekend before Black Friday. Don't forget, Insiders is FREE to join.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar (24th of November 2023). You can even bookmark this page to get here speedily on the day. Don't forget to sign up for LEGO.com emails and watch the website to see offers and make your list. Don't forget to join LEGO® Insiders before Insiders Weekend on the 18th and 19th of November!

Is there a LEGO® Cyber Monday event too?

LEGO ® Cyber Monday lands on the 27th of November 2023. Find out more about LEGO Cyber Monday .

LEGO® Black Friday Toy Deals 2023 | Official LEGO® Shop MX

Most popular sets

Exclusives

Venator-Class Republic Attack Cruiser

Average rating4.6out of 5 stars

Price$15,499.00

Hard to find

BTS Dynamite

Average rating4.7out of 5 stars

Price$2,599.00

Exclusives

Concorde

Average rating4.8out of 5 stars

Price$4,999.00

Exclusives

Eiffel tower

Average rating4.2out of 5 stars

Price$14,999.00

Exclusives

Batcave™ – Shadow Box

Average rating4.4out of 5 stars

Price$9,699.00

Exclusives

Disney Castle

Average rating4.8out of 5 stars

Price$9,699.00

Exclusives

LEGO® Titanic

Average rating4.8out of 5 stars

Price$16,499.00

Walt Disney Tribute Camera

Average rating4.7out of 5 stars

Price$2,599.00

Hard to find

LEGO® Ideas Home Alone

Average rating4.8out of 5 stars

Price$7,299.00

Hokusai – The Great Wave

Average rating4.7out of 5 stars

Price$2,599.00

Captain America's Shield

Average rating4.2out of 5 stars

Price$4,999.00

NASA Mars Rover Perseverance

Average rating4.5out of 5 stars

Price$2,599.00

Wildflower Bouquet

Average rating4.8out of 5 stars

Price$1,499.00

Hard to find

Viking Village

Average rating4.7out of 5 stars

Price$3,399.00

Ghost & Phantom II

Average rating4.6out of 5 stars

Price$3,999.00

Hard to find

Hogwarts™ Icons - Collectors' Edition

Average rating4.8out of 5 stars

Price$7,499.00

Exclusives

Batcave™ – Shadow Box

Average rating4.4out of 5 stars

Price$9,699.00

Expecto Patronum

Average rating4.4out of 5 stars

Price$1,799.00

LEGO® Black Friday is over

We'll see you next year with more great offers and gifts with purchase!

LEGO® Minecraft® Black Friday Sets

LEGO® Technic™ Black Friday Sets

Explore our range of LEGO® Technic™ Black Friday deals to find intricate builds and fun engineering challenges for all ages and abilities.

LEGO® NINJAGO® Black Friday Sets

Ready to take ninja adventures to the next level this Black Friday? Explore amazing deals on LEGO® NINJAGO® sets and find the perfect gift for ninja fans!

LEGO® Star Wars™ Black Friday Sets

May the Force be with you this Black Friday! Channel your inner Jedi with LEGO® Star Wars™ building toys for all ages and abilities, guaranteed to bring that "galaxy far, far away" much closer.

LEGO® City Black Friday Sets

Go out and explore LEGO® City this Black Friday! There are so many adventures to have with LEGO City toys, kids will never be bored again.

LEGO® Harry Potter™ Black Friday Sets

Get ready to go on a magical adventure with all your favourite Harry Potter™ characters this Black Friday with toys and gifts for all ages and abilities.

LEGO® DUPLO® Black Friday Sets

Celebrate with LEGO® DUPLO® sets this Black Friday! Covering several interests, LEGO DUPLO toys make the perfect gift for young children.