Children

We believe every child should have an opportunity to achieve their potential. Play nurtures and develops the breadth of skills children need to solve problems creatively while boosting confidence and resilience. The LEGO Group, the LEGO Foundation and LEGO® Education work together to be a force for Learning through Play bringing play to children in need in our communities around the world.
LEGO critters running playfully down hill

Reaching more children with Learning through Play

As COVID-19 continues to affect communities and disrupts education around the world, the need to bring Learning through Play to children and parents is more urgent and important than ever. In 2021, we increased the number of community organizations we collaborate with in order to reach more children. First Book in the U.S., UNICEF China and Fondo Unido joined our roster of partners.
  • 2019 result
    1,860,000
    children reached
  • 2020 result
    3,229,390
    children reached
  • 2021 result
    3,513,924
    children reached
    2022 target
    6,000,000
    children reached
The LEGO Foundation has a 25% ownership in the LEGO Group, which means that 25% of our profits are contributing to giving all children the chance to play. With the LEGO Foundation and many great partners, we reached 3,513,924 children with Learning through Play programs and activities. This is 13,924 children above our target set for 2021. Our ambition for 2022 is to reach 6 million children.
Three girls walking into a room

Learning about sustainability through play

Through our Build the Change program we aim to give children a voice on the climate challenges that matter to them. We celebrated Earth Day by taking our Build the Change series online. We asked children to share their ideas for building a sustainable future using LEGO® bricks and other creative materials. More than 14,000 children globally participated in the challenge, showing amazing creativity and inspiration.

In October, we launched the first free educator course on Biodiversity and Climate Change, reaching more than 50,000 children in its first two months.

In November, at COP26, the Build the Change team, with the help of employee volunteers, delivered more than 25 workshops to nearly 1,000 children from Glasgow and beyond. Working with partners such as the Ellen MacArthur Foundation and Daydream Believers, children were asked to share their thoughts and ideas on circular economy and climate change solutions.

The planet made of LEGO bricks filled with minifigures and builds

Building Instructions for a Better World

In connection with the COP26 United Nations Climate Change Conference in Glasgow, we launched 10 Building Instructions for a Better World, informing leaders what young people think should happen if we’re to tackle the climate crisis and create a more sustainable future. Reflecting the accessible style of the building instructions that normally accompany LEGO® products, these 10 requests of policymakers were identified through research with 6,000 8- to 18-year-olds worldwide, helping to give young people a greater voice in the debate on climate change.
A girl looking very concentrated

Products and marketing free of gender bias and stereotypes

We are committed to making LEGO® play more inclusive and ensuring that children’s creative ambitions – both now and in the future – are not limited by gender stereotypes.

In 2021, we commissioned a global survey of almost 7,000 parents and children aged 6 to 14 to assess whether creativity is seen as gendered for parents and their kids. Carried out by the Geena Davis Institute on Gender in Media, the research highlighted a clear need for society to rebuild perceptions, actions and words to support the creative empowerment of all children.

Based on these findings, we partnered with the Geena Davies Institute on Gender in Media who audits and consults on select LEGO product and marketing assets.

A child biting a LEGO DUPLO animal

Product safety

Throughout our almost 90-year history, children and parents have trusted us to provide safe, high-quality products that meet or even surpass the most rigorous international toy safety regulations and standards. Since 2009, we have had zero product recalls.

We’re serious about safe play

We are committed to world-class safety-by-design digital experiences that enable children to play and learn online in a fun and safe environment.

Play Day in a Box

Around the world, LEGO® colleagues play an important role in bringing Learning through Play to their communities, workplaces and homes. In turn, this delivers on our vision to become a global force for Learning through Play. Each year, we celebrate the power of play by inviting all colleagues to play for a day.

After a successful Virtual Play Week in 2020, we launched Play Day in a Box in 2021. This format supports both in-person and online events to respect local COVID-19 conditions. Employees received a box containing a variety of LEGO elements, as well as activity cards to inspire fun and playful experiences with colleagues, family and friends.

People standing with their head in a striped tube

Employees as a force for Learning through Play

Throughout the year, we also support our employees to volunteer in Learning through Play-inspired programs and help them reach more children in their communities. We give all our employees the option to take two days off a year to participate in volunteering activities. COVID-19 restrictions continued to impact the level of volunteering throughout 2021, but 613 colleagues supported local communities with Build the Change events and sharing other Learning through Play experiences with children.

Promoting inclusive play