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Spreading LEGO® joy through engaging entertainment. 🎬 Meet Claire.

Meet our Senior Manager of Distribution at EPC (Entertainment Partnerships and Content). Claire joined us nearly five years ago. From the outset, she had a clear vision for her role.

“I’m responsible for distributing our TV series to broadcasters and streaming platforms like Netflix and Amazon Prime across Europe. If you see our shows on ITV, Cartoon Network, or any other major platform, that’s all part of what I do.”

Prior to joining, Claire had a background in content licensing for Out of Home venues, such as outdoor cinema and on-board entertainment. Her first brush with the LEGO Group, though, was through her brother’s fascination with the brand.

Three LEGO colleagues standing and talking

“I had lots of LEGO® around me, thanks to my brother. I wasn’t particularly good at building, but I always admired the brand. It just has something about it. A great reputation as well as being family owned. I love how the name never seems to fail in making people smile. And when it’s somewhere you work, it’s a reminder of how incredibly lucky I feel. There’s an instant recognition and a shared sense of connection through fond memories.”

For Claire, the love of her role goes beyond what she does, as she’s keen to point out:

“It’s the first company I’ve worked where values are not just words on a page. From day one, I’ve seen the way we do things - with curiosity, focus, and bravery - is so much part of our experience. Everyone here lives them, and they’re part of our daily work.”

The integration of these values into her work is evident. One recent project involved collaborating with the e-commerce team to boost visibility for our content on Amazon.

LEGO colleague stood smiling holding a cup

"The entertainment landscape, particularly for children, is facing significant challenges. While it remains a powerful way to engage our audience, our TV and streaming partners are experiencing a decline in viewership as consumers are presented with more competing options. To innovate, we approached Amazon with a holistic proposal aimed at breaking down silos and working as one team. The plan involved not only selling our entertainment content through Amazon but also increasing our investment in promoting it on their platform. This collaboration was about more than just adding content—it was about creating synergies. Our content would boost brand awareness and drive sales on Amazon, benefiting both parties."

The success of this initiative is a great example of a creative solution from colleagues working together.

“We’re constantly looking for innovative ways to bring LEGO entertainment to audiences. I try to find opportunities to collaborate and come up with new ideas.”

Claire’s day-to-day responsibilities are diverse, involving external and internal stakeholders.

"Externally, I collaborate with broadcasters like France TV and SRTL, managing content sales and ensuring our TV series receive optimal exposure while aligning with global launch dates. Internally, I work closely with teams across global and local markets to ensure our content complements marketing campaigns and creates excitement among consumers."

Three LEGO colleagues stood talking

"As the media landscape becomes more concentrated and viewing habits rapidly evolve with technological advancements, we had to rethink our market approach. This shift created new opportunities within the team, allowing me to take ownership of key projects and strengthen my connections across the LEGO Group."

So what has working here meant for Claire’s development?

“From the moment I joined, I was entrusted with key responsibilities, including managing pan-territory deals with major global TV broadcasters. After a year, I took maternity leave, and upon my return, I was welcomed with new opportunities, such as participating in a coaching programme and speaking at a prominent industry conference.”

"It’s a great example of how we’re supported and empowered to take on new challenges. These experiences have helped me grow both professionally and personally.”

Two LEGO colleagues walking and chatting

"Our goal is to uphold high standards in content while continuously exploring new ways to engage our audiences. We are making data and insights driven decisions when it comes to the different types of humour that kids enjoy in our very successful CITY No Limits series, or the deeper storytelling we infuse in Ninjago with our latest Monstrosity shorts series for instance. And watch out for the other exciting formats we have cooking for next year!"

"It’s important to me that the LEGO Group’s entertainment aligns with our core purpose and values. With the growing influence of screens in children’s lives, I take pride in being able to offer them best-in-class content."

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Just imagine your LEGO® career.