The LEGO Group delivers record results in 2025 driven by strong brand and innovative portfolio

Highlights vs. FY 2024

• Revenue increased 12% to DKK 83.5 billion, driven by strong brand equity and demand for innovative LEGO® play experiences.
• Consumer sales grew 16% as more children than ever received a LEGO product.
• Gained market share, growing more than twice as fast as the toy market.
• Operating profit grew 18% to DKK 22.0 billion due to record top-line, production scale efficiencies and productivity gains while strategic spending continued. Net profit grew 21% to DKK 16.7 billion.
• Free cash flow was DKK 10.8 billion, supported by high operating profit while sustaining substantial investments in new factories, existing facilities and sustainability initiatives.
• Significant increase in the estimated average of renewable and recycled content in the materials purchased to make LEGO® bricks to 52%, up from 33% in 2024.

BILLUND, DENMARK, 10 March 2026: The LEGO Group today reported earnings for the full year of 2025, achieving double-digit growth in revenue and operating profit. Demand for LEGO® products was high in all market groups and among both children and adults, driven by strong brand equity, innovative new products, strategic partnerships and excellent retail execution. As a result, the LEGO Group significantly outperformed the growing toy market and increased its market share. The company continued a high level of investments on strategic initiatives and capacity expansions to support growth.

Niels B Christiansen, CEO, said: “We are very pleased with our record performance in 2025, building on last year’s success. Our innovative and extensive portfolio, combined with the strength of the LEGO brand and an effective operating model, drove high demand. We delivered these results by being both creative in product innovation and efficient in operations, bringing LEGO play experiences to more kids than ever before. As we continued to invest in future growth, we brought multi-year strategic investments to life and reached more than half renewable and recycled content in the materials we buy to make LEGO bricks.”

Revenue increased 12% to DKK 83.5 billion driven by sustained strong demand for the LEGO portfolio leading to growth in all market groups, especially in Western Europe, Americas and CEEMEA*. Consumer sales increased by 16% percent, outpacing the toy market which grew 7%.

Operating profit grew by 18% to DKK 22.0 billion supported by high revenue and scale efficiencies. This was strengthened by ongoing productivity initiatives that enabled reinvestments in capacity expansions and strategic priorities to support short- and long-term growth, like sustainability, supply chain network and digital technology. Net profit increased by 21% to DKK 16.7 billion, exceeding expectations.

Cash flow from operating activities increased by 4% to DKK 19.9 billion compared to DKK 19.2 billion in 2024 due to strong operating profit. The company maintained substantial investments of DKK 9.2 billion against DKK 9.0 billion in 2024, mainly in building new factories and expanding existing facilities. This resulted in free cash flow of DKK 10.8 billion against DKK 10.2 billion in 2024.

Innovative portfolio with strong appeal

2025 saw the LEGO Group launch its largest portfolio to date, featuring over 860 products, around half of which were new, with great appeal to builders of all ages. Among the most popular themes were LEGO® City, LEGO® Technic™, LEGO® Star Wars™, LEGO® Icons and LEGO® Botanicals, which introduced builds that brought new, younger fans into LEGO play for the first time.

The partnership with Formula 1® attracted new builders as the first products came to market in 2025, supported by activations at more than twenty Grand Prix events. To connect with young racing fans, especially girls, the LEGO Group announced a new partnership with the F1 ACADEMY to bring LEGO Racing to the track in 2026.

The LEGO Group continued to inspire children’s creativity through both digital and physical play. As it celebrated the 30th anniversary of LEGO video games, the company launched new titles and physical sets based on favourite gaming franchises like LEGO® Minecraft® and LEGO® Super Mario™. It also evolved LEGO® Fortnite Odyssey which reached over 1 billion player hours since launch.

Investing to support growth

• Expanding global footprint: In 2025, the company continued to strengthen its global supply chain to ensure it was resilient and able to manage growing complexity while continuing to meet demand. It opened a new factory and regional distribution centre in Vietnam, made progress on a factory and regional distribution centre in Virginia, U.S., and expanded existing factories in Hungary, Mexico and China. It also opened a new Americas head office in Boston, continued development on the new Copenhagen Hub, and announced plans to relocate the London Hub.
• Creating brand retail experiences: In both physical and digital retail channels, the LEGO Group further invested in engaging shopper experiences. Through close collaboration with retail partners, the company expanded availability of products and supported the growth of the brand. LEGO Branded Retail stores and LEGO.com welcomed a record number of visitors and achieved the highest satisfaction scores to date.
• Acquiring new locations: To offer fans of all ages even more memorable hands-on brand experiences, the LEGO Group announced plans to acquire LEGO Discovery Centres and LEGOLAND® Discovery Centres from Merlin Entertainments. The acquisition was completed in February 2026 and includes 29 Centres located in nine countries, attracting around five million visitors a year.

Building a more sustainable future

In 2025, the LEGO Group increased its total sustainability investments by 20% compared to 2024 and over three times that of 2022. Among other initiatives, this enabled the company to make progress towards its aim of making LEGO bricks and packaging from more sustainable materials.

For the third year in a row, the LEGO Group substantially increased the amount of renewable and recycled content in the materials purchased to make LEGO bricks, reaching 52%** from 33% in 2024. This was achieved due to large increases in purchases of certified mass balance and segregated materials. As a result, less virgin fossil-based materials were used to make LEGO bricks in 2025 than in 2022, even as revenue grew 29% in the same period.

Total greenhouse gas emissions were flat at 0.2% compared with last year. At the same time, the company continued to make progress on carbon intensity, denoting a fall in emissions relative to revenue. In its continued effort to reduce carbon emissions from global operations, the company significantly expanded solar energy coverage, invested in geothermal energy developments, and pursued renewable energy power purchase agreements.

Every year, the LEGO Group strives to reach more children with the benefits of play and support their well-being in a digital world. In 2025, it positively impacted more than 11.7 million children through global social responsibility initiatives.

Niels B Christiansen, CEO, said: “We are deeply committed to having a positive impact on the world and the communities we are part of. We do this by aiming to reduce our environmental footprint and improving access to play for kids who need it most, and we will continue to invest significantly to deliver on that ambition.”