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90th Anniversary of the LEGO Group

World Play Day: Celebrate our birthday on August 10th

For our birthday, we’re getting the world to play. And not just with LEGO bricks, oh no… We’re talking ANY play, of ANY kind, ANYwhere. Puddle-jumpin’, ball-kickin’, hide-n-seekin’… if you can think it, you can play it.

Why play?

Nowadays, it’s hard to find the time to just stop and play. And that’s a problem. Because play is the best, most fun way to bring us closer to our family and friends. Always has been. Always will be.

  • Make way for play

    We teamed up with local kids from West Harlem and renowned artist Hebru Brantley to transform an old playground into… what’s the opposite of ‘old’… oh yeah… a brand new one!
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And this is how we did it

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Get into playtime

Alternative Building Instructions

Make something new out of old sets

Rebuild the World

It’s the motto that drives us and makes our world go round

What LEGO® brick are you?Long or short? Plain or patterned? Colorful or even more colorful? Take our quiz to find out!

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Play on

The Value of Play

Simply put, it’s how children grow.

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Never stop Playing

Because why should we grow out of fun?!

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