Benefits of LEGO® SERIOUS PLAY® | Official LEGO® Shop CC


To fully harvest the insight, ideas and imagination available in your organization, the LEGO® SERIOUS PLAY® methodology taps into the human ability to imagine – to describe and make sense of the business at hand, to initiate change and improvement and even to create something radically new.

Leverage your Organization’s Expertise

It is a facilitated technique which unlocks the potential of all the participants in the workshop. At its core, it is about solving complex issues by building models using LEGO bricks. The metaphors in the models serve as the basis for group discussion, knowledge sharing and problem solving and help foster creative thinking and finding unique solutions. The methodology is based on a robust set of theories originally developed by the LEGO Group.

A workshop based on the LEGO SERIOUS PLAY materials and methodology varies in number of participants and duration depending on the topic. Usually one full-day session is effective. Short sessions last three to four hours. The longest sessions may extend to three days.

The LEGO SERIOUS PLAY materials and methodology are effective when there is more than one possible right answer, and when the organization wants to harness all available knowledge in the team in order not only to find the best possible solution, but also to get the strongest possible commitment.