LEGO® Flagship store Leicester Square is now open!

We look forward to welcoming you to the world’s biggest LEGO store!

The new store will offer:

• Awesome new 3D builds inspired by ‘Stories from Britain’ including Harry Potter’s Gringotts and Diagon Alley, James Bond’s Aston Martin.
• Try out our Personalisation Studio, recreate a favourite photograph in LEGO bricks and design a LEGO Minifigure.
• An exclusive 90 Years of Play walk-through, to explore the wonderful history of the LEGO Group.
• An interactive Storytelling Table to take you behind-the-scenes of the LEGO design process via interactive areas to “meet the designers” through on-screen interviews and videos.
• Tree of Discovery showcasing LEGO storytelling on a huge scale. The 880,000 piece structure will be the centrepiece of the store and visitors of all ages are invited to explore a magical wonderland hidden inside the tree through windows in its rainbow trunk.
• Range the largest assortment of LEGO sets in the world.

Special opening offers

• 10th – 14th August 2022: Get a LEGO Store Set with any purchase of £120 or more. *
• 15th – 18th August 2022: Get a LEGO Delivery Truck with VIP purchases over £75 or more. **
• 10th August 2022: First 3000 people at the grand opening will receive an exclusive I Heart LEGO Store Leicester Square tile. ***

Terms & Conditions:

*LEGO® Store Set (40528) gift offer is valid at LEGO Store Leicester Square from 10/08/2022 to 14/08/2022, while stocks last. Qualifying purchase must be equal to or greater than £120 in LEGO merchandise only. Pick A Brick (Standard) orders are not valid for this promotion. One set per household. Cannot be applied to previous purchases. If the qualifying LEGO purchase(s) is returned to us for a refund, the gift must also be returned to us together with the qualifying LEGO purchase(s). It cannot be purchased, exchanged or substituted for any other item or cash value. Offer is not valid at LEGO.com, LEGOLAND® Parks, LEGOLAND Discovery Centres or LEGO Certified Stores. The LEGO Group reserves the right to cancel or modify this promotion at any time without prior notice.

**LEGO® Delivery Truck (6424688) is valid for VIP purchases at LEGO Store Leicester Square only from 15/08/2022 to 18/08/2022, while stocks last. Qualifying purchase must be equal to or greater than £75 in LEGO merchandise only. Pick A Brick (Standard) orders are not valid for this promotion. One set per household. Cannot be applied to previous purchases. If the qualifying LEGO purchase(s) is returned to us for a refund, the gift must also be returned to us together with the qualifying LEGO purchase(s). It cannot be purchased, exchanged or substituted for any other item or cash value. Offer is not valid at LEGO.com, LEGOLAND® Parks, LEGOLAND Discovery Centres or LEGO Certified Stores. The LEGO Group reserves the right to cancel or modify this promotion at any time without prior notice. VIP membership required.

***I Heart LEGO® Store Leicester Square Tile (6424685) gift to be claimed for the first 3000 vistors to the LEGO Store Leicester Square. Valid from 10/08/2022 till while stocks last. No purchase required, just come and visit the re-opening of the LEGO Store Leicester Square to claim your reward. While supplies last. Offer valid at LEGO Store Leicester Square only. Not valid at LEGO.com, LEGOLAND® Parks, LEGO Certified Stores or Discovery Centres. Valid while supplies last. One I Heart LEGO Store Leicester Square Tile (6424685) gift per person. Void where prohibited.