LEGO® Serious Play

Build your way to better business – a powerful tool designed to enhance innovation and business performance
  • Training or facilitation is delivered through independent consultants, facilitators, and consulting companies.Some of these have been involved in the LEGO® SERIOUS PLAY® domain since the initial introduction of the method. Prior to 2010, the LEGO® SERIOUS PLAY® methodology was offered through a license-based partner community, but today it is an Open Source model, where the LEGO Group markets the products and the training of facilitators is being offered by experienced trainers in the community.

  • Unfortunately our system currently operates only in Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Spain, Sweden, Switzerland, United Kingdom, and United States.

  • We accept Mastercard and Visa for payment. You can shop with confidence from, knowing that transactions are protected by the highest level of security via SSL encryption (for more information, click on “Shopping Security” below). Your credit card will not be charged until your order is shipped. Please note: we will authorize your credit card at the time of your order. As part of this authorization process, your bank will place a hold on your account for the purchase amount of your order. The hold will be removed after a number of days determined by your banking institution – check with your bank for details. The credit card used for payment must be registered to the billing address in the order. The delivery address can be different from the billing address.

  • LEGO® SERIOUS PLAY® materials are uniquely developed sets based on a variety of LEGO elements. The LEGO®SERIOUS PLAY® brand and the IP rights are held by the LEGO Group. The LEGO Group has defined the core process of the LEGO® SERIOUS PLAY® method in the booklet found here.

  • Photos taken during training sessions may show trainers, participants and models build during the sessions for illustrative purposes. Photos cannot be construed for marketing purposes e.g. on certificates or as part of the design of websites, nor have specific focus on merely one or few specific LEGO® elements e.g. the LEGO® minifigure or the LEGO® basic brick.

  • It means that enhanced/stand-alone use of the LEGO® minifigure, the LEGO® brick or the knob configuration/pattern – i.e. as a business identifier/logo/sign or as an eye catching design element on various materials/web sites etc. – is not allowed. Only the LEGO Group can use the trademarks as source indicators, meaning an indication of origin of a service or a product. The knob configuration/pattern is typically used by the LEGO Group as background on a website, on a book cover or displayed on license products.

  • The 2x2 or 2x4 LEGO® basic bricks are protected as trademarks. Also the knob configuration/pattern as seen on base plates is protected as a trademark.