Meet Sienna – winner of the LEGO® Friends Designer contest!

Sienna has been turned into a mini-doll to be available in the winning product. How cool is that?

Name: Sienna
Age: 8
Lives in: London, UK with mom, dad and little brother, Austen.


  • sport: gymnastics, rock climbing
  • hobbies: LEGO® bricks, art, music, piano
  • after-school activity: ballet, Brownies (the Girl Guides – not the cakes!)
  • food: chocolate
  • color: turquoise
  • LEGO Friend: Mia

Five fun facts

  1. Sienna found ideas for the Heartlake City Playground from the playground near her house and other fun playgrounds and parks she has been to.
  2. Heartlake City Playground has Sienna’s absolute favorite playground activity: a climbing wall! And another favorite: monkey bars!
  3. Sienna’s brother brought a teddy bear everywhere when the family came to the LEGO headquarters in Billund. It was his school class teddy bear and it ended up as a model sticker!
  4. Sienna’s mini-doll character has a brown pet dog named Pippa. It’s named after her grandmother’s new pet that she got for her birthday!
  5. Sienna is always busy with school, after-school clubs, and spending time with her friends and family. To find time to build the playground, she used every minute of spare time she could find. She even shut herself in her bedroom for a full Saturday to build the playground and only came out for lunch and dinner! 

Terms & Conditions

Contest timeline

Here’s what’s going to happen and when. Just follow the purple dot on the timeline.