Careers Stories

Behind every playful campaign, TV ad, and social media post is a team of creative minds. **Mel** is one of them. As an **Associate Producer**, she’s able to indulge her passion for storytelling in all kinds of ways.

“I support the marketing teams in producing TV ads and social media videos.” When asked to explain her role in simpler terms, she laughs and adds: 

“Working at the LEGO Group is all about collaboration. A longside a team of super-talented creatives from our in-house agency, we work with an external production company to bring our ideas to life. I’m sort of the middleman, managing both ends and making sure we make a video that everyone’s happy with.”

With its mix of project management and creative teamwork, Mel’s role keeps her on her toes. When she joined us, she had little experience in production. 


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“There are a lot of moving parts and people, and communication is key, so that’s where I come in. We make it come together.” 

“I started out back in 2021 as an intern during peak COVID. I’d come via an advertising agency programme, and it was my first job. I didn’t really have any real impressions about the business, aside from it being an amazing toy company. But I found my feet without any trouble and things have moved on quickly since then. Within six months, I’d become an Associate Producer.”


“My role has developed a lot. I went from supporting small social media posts to managing my first TV commercial on my own. It’s been a big leap.”

Today, Mel says she feels lucky to be here and the satisfaction she gets from her role is clear: 

“My role allows me to be super creative. Every project is about showcasing play through our products in a different way to children. For a recent commercial, we built all our props out of cardboard and used real minifigures instead of animation. It was good just to get crafting again.”


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“I’ve worked on stuff I’m really proud of too. About two years ago, we created a video for International Day of the Girl with an all-female crew. That’s pretty unheard of in the film industry. It was great to see women in stereotypically male roles like lighting and camera. That felt special.”

Diversity and Inclusion is something that Mel takes to heart.

“I guess it’s become a common theme. I’m involved with the People of Colour Employee Advocacy Group, which is great. We share a real sense of community. It’s a space where people are really open to come up with any problems they’ve had and ask for advice or just share experiences. Everyone listens and I get a lot from it.”


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"A huge positive is the people I've met along the way. For example, Elizabeth, she’s a lawyer and just super inspiring - she’s got like ten degrees and knows various languages. She encourages me to persevere and try out things that I might not be good at, just to give it a go.”

“And that’s basically what play’s all about. I'm currently working on a super fun project where we are collaborating with artists from so many places. I’m learning all the time.”


But it’s children who are Mel’s biggest teachers.

“They are just a constant source of inspiration. When you ask children how they’d sell a product, they come up with the wackiest storylines. It’s a reminder to try anything and think big.”


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Behind every playful campaign, TV ad, and social media post is a team of creative minds. Mel is one of them. As an Associate Producer, she’s able to indulge her passion for storytelling in all kinds of ways.

Bringing stories to life for vivid imaginations: Meet Mel 💡

You know those quirky ads you love to watch on YouTube? Who do you think makes them? How and Why? Over to you, **Beau**. 

“I never grew up with LEGO® bricks. This was something I learned to love when I was an adult watching the LEGO movie. I’m glad that I did. Now I understand why grown adults can justify to the their partners owning our Millenium Falcon. It’s because it’s just mind-blowingly cool.”

It’s this kind of passion that Beau brings to his work here.

“I guess I’m just really lucky. I get to make stuff that (hopefully) makes folks smile. Our goal is pretty simple: to get you people as excited about LEGO products as we are! It’s about always trying to tap into that inner child, that sense of wonder and playfulness that makes the LEGO experience so special."

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“I’m still a kid at heart. So that helps. I’ve spent longer here than at any other place in my career. And the opportunity just landed in my lap. Since then, I’ve climbed the ranks from brand strategist to brand strategy director.”

Being able to be himself is something that Beau sets a lot of store by. Why is this, we ask, and how does it inspire him?

“I think it’s rare for a large organisation to tell you to bring your whole self to work - and actually mean it. Not only that, but actively encourage it too. It’s a smart move really. It all ties into the spirit of play." 


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"We all need more play in our lives. If we don’t have it, we just end up becoming boring, cynical adults. We actually get to have a work-life balance too. It's all about keeping that spark of play alive, both in our work and in our lives."

“Besides, to come up with ideas you want to play with yourself, you have to actually be playful yourself. This is when you do the stuff you’re most proud of.”


Can he share some of these highlights with us?

“Oh sure. Anything that helps curious minds discover our amazing products is an achievement, I think."

“One of my proudest moments was launching LEGO VIDIYO. In case you’re not familiar, it’s a product that enables children to create their own music videos and dance clips using a range of LEGO sets. There’s an app that goes with it too. So it’s a great way to explore creativity."


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“Coming up with the strategy and bringing the campaign to life was a real thrill. I also came up with the initial foundation for the LEGO Space campaign. It was pretty special to see that blossom."

With all this said, we imagine it must be hard for Beau to pin down what he likes best about being here.

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“Listen, my job is awesome. Working here is a blast. We have an amazing team, a playful atmosphere, and the freedom to be ourselves. Plus, we get to play with toys all day. Who wouldn’t love that."

“But most of all, listening to children is just so refreshing. I learn from my colleagues too, here in the LEGO Agency, of course. With young, curious minds, it’s different somehow. They teach me something new every single time. Finding the energy to keep pace with their thinking keeps me on my toes. That’s why I’m here.”

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You know those quirky ads you watch love to watch on YouTube? Who do you think makes them? How and Why? Over to you, Beau.

The playful strategist behind our ads: Meet Beau 🚀

**Fernanda's** journey began with a childhood love for LEGO® bricks. Today, she brings this passion to her work creating a whole new world of play experiences. 

“When I moved to Denmark with my family, I dreamt of working at the LEGO Group. While it seemed like a long shot given my background in computer science, when I applied, I got the job! Ever since, I've been immersed in this amazing world where creativity and technology intersect.

“My job is all about teaching computers to learn, much like kids learn through play. I create algorithms that help computers recognise patterns and make predictions based on data. This technology might sound complex, but you interact with it every day. It's how your phone recognises your face or how online stores recommend products you might like.” 

Fernanda uses this same technology in her work every day. Can she tell us more about what this involves?  


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“I've helped launch products where we used Machine Learning and Augmented Reality to bring LEGO creations to life. Right now, I'm working on some exciting new projects that will create even more imaginative and interactive play experiences.

“My role has evolved over time, and thanks to the support of my colleagues and leaders, I've been able to focus on projects that truly ignite my passion. One of the most rewarding aspects of my job is the freedom I have to propose new ideas and experiment with different approaches. It's incredibly exciting to see those ideas come to life in products that kids and families around the world enjoy.”

In this new and ever-evolving area of technology, Fernanda is very clear about how to make the most of it: 

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“The secret ingredient to our success lies in maintaining a playful mindset. We approach our work with curiosity, creativity, and a whole lot of fun. By actively playing with and testing our own products, we gain valuable insights that help us understand what resonates with kids.

“Of course, we also learn a great deal by observing how kids play. Their boundless imagination and creativity are a constant source of inspiration for us. By understanding their play patterns and preferences, we can create experiences that spark their curiosity and keep them engaged.” 

One of the things Fernanda enjoys most about her role is the opportunity to tackle new technical challenges: 

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“Every problem is an opportunity to learn and grow, both as an engineer and as a creator. Sometimes, these challenges lead to breakthroughs that wouldn't have been possible without a playful, open-minded approach.” 


“The most fulfilling moments come when I see the impact of our work firsthand. When a child's face lights up with joy as they interact with a LEGO creation that I helped bring to life, it reminds me why I love what I do.

“If you're passionate about technology and play, and you're not afraid to experiment and explore new ideas, this is such an exciting place to be right now. The possibilities are endless.” 

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Fernanda's journey began with a childhood love for LEGO® bricks. Today, she brings this passion to her work creating a whole new world of play experiences. 

What happens when you give Artificial Intelligence your imagination? 💭 Meet Fernanda.

What happens when you give AI your imagination?

We asked colleagues in our LEGO® Japan office to talk about their careers, their favourite work memories and the things that make them proud to work here.

“My role is to bring you fun and creative moments!” says **Eiko Konishi**, who is **Marketing Director** at **LEGO Japan**.

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“I’ve been in the LEGO Group for 10 years and I get inspired by my colleagues and find something new in my work every day. I have the most fun at work when I’m chatting with colleagues and discussing new ideas. I never get bored!

“My most interesting project was bringing LEGO Masters to Japan. The program launch was a proud moment, but collaborating and delivering it as a team was the most valuable thing. 

“I’ve worked in both the sales and marketing teams. I’ve never seen a company that cares so much about wellbeing and work/life balance. All the People Leaders I’ve worked with here have supported me and helped me challenge myself and widen my experience of the job.

“My purpose is to reach out to as many children as possible and give them a chance to experience learning through play. It’s a wonderful job. Play can create space in your heart and give you new perspectives and ideas in your daily life. It’s so important for everyone to remember the value of play, especially when you have a busy life.”


**Millie Asami Miyashita** describes her job as **Digital Marketing Manager** as “finding ways to make digital life even more fun and inspiring!"

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“Every single project I work on is exciting - from composing a social media post to being a lead on a branding campaign. Everything we do is connected to our mission to inspire and develop the builders of tomorrow. I love it when I see a social media post inspired by our campaign message. It makes me happy that someone had a memorable play experience. I love seeing the great big smiles of consumers when they’re playing with LEGO bricks! 

"I have worked here for three years and one of the great things is the support for development. Every employee gets to decide their own career vision. We have lots of opportunities to discuss and learn about the development process, including eLearning courses, on-site workshops and dialogue sessions with the leadership team.

“The most important thing I learned is that the things we value at work – curiosity, bravery and focus – are encouraged and applied to every single task. When I first started, I felt a little awkward about receiving feedback, but I changed how I thought about it and realized that getting advice from different points of view only helps projects get even better.

“My role is communicating directly with our audience, so the spirit of play is super important. I’m always looking for ways to find playful communication rather than just giving people information. The digital platform is always evolving, so I need to stay engaged and keep trying new things. It’s fun and it’s helped me become a person who isn’t afraid of change.”

**Yuka Matsuzawa** knows that working for the LEGO Group is the dream for a lot of people. “My daughter's friend wants to be a LEGO employee because she loves LEGO sets."

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“I’m the **Order Manager** and I’ve worked for the LEGO Group for five years.” she explains. “I really like the culture here; cooperation is essential. The last company I worked at was very conservative and it wasn't an environment where I could take on challenges. I looked at the LEGO Group and I really liked the way that people are given a chance and listened to if they speak up, so I applied here. In my last company the dress code was very strict, but in my team, we have fun dress codes for our team meetings like wearing animal prints or clothes that don’t fit you!

"What’s Yuka’s favourite work memory? “I really enjoyed my work as part of the project to improve the percentage of products in Amazon that were Retail Out of Stock (ROOS), which was affecting our customer pulse scores. My role was to investigate, analyse and come up with solutions. As a result, the number of products out of stock went down and customer satisfaction went up. 

“My job always gives me and my team new challenges. I believe in 'learning through play’. LEGO bricks aren’t just bricks, they are an unlimited play tool. When employees experience the fun of the product then we can let the rest of the world know how exciting it is. The Santa’s Helper initiative is wonderful. When I see big smiles from children and adults and get a big thank you from them, I really feel that's why I'm here.”

“The LEGO Group prioritizes children’s growth and that deeply resonates with me,” says **Hiroki Furukawa**. “I wanted to contribute to children’s futures.”

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“I’m a **Senior Key Account Manager** and role is to make sure that as many children as possible can find LEGO sets in stores! We work with retailers to create exciting sales spaces. We collaborate with partners to plan for the future to make sure that lots of retail companies can grow alongside the LEGO Group. We spread smiles across Japan, which has such a positive impact on my life! 

“I have realized the importance of collaboration beyond my direct responsibilities. I’ve been working on creating safe spaces for teamwork and growth. A playful workplace means prioritizing a creative approach and valuing failure. This creates an environment where employees can work joyfully and can infuse innovation and creativity into our daily work. 

“I have over 18 years of experience in the toy industry. Our team members come from diverse backgrounds — some have been with the LEGO Group for over 25 years, while others joined from entirely different industries. It’s amazing how these varied experiences come together in our current team, creating fascinating chemistry. 

“One of the most rewarding experiences for me was contributing to the growth of a team member. Witnessing their joy and tears when they were promoted was truly heartwarming. Working alongside them also helped me grow personally.”

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💭**Just imagine** building your dream career in Japan. Now make it real!

**Join the LEGO® team today**

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What’s the most important piece of advice that you’d give to someone about life at the LEGO Group? 🤔
We asked colleagues in the LEGO® Japan office to talk about their careers, their favorite work memories and the things that make them proud to work here.

Our LEGO® Japan colleagues open up about life at the LEGO Group

LEGO® Japan Team Members open up…

Just imagine your job was a playground of possibilities. Then imagine that your best teachers were children and the best way to get inspired was to have fun and play. **Sonal Jhuj** lives this reality (almost) every day. 

“Doing things that haven’t been done before comes very easily to my colleagues here. Many organisations struggle with innovation, but here I see that for my colleagues it’s the most natural thing. There’s creativity in action every day. That we’re here to do new things, whatever shape they may eventually take – a product, an experience or a marketing campaign.


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“In my long career before joining the LEGO Group, I’d successfully shaped big brands and delivered business results, but the portfolio of tools at my disposal were limited. Having worked here now for over two years, I’ve had the chance to closely observe the many many tools it takes to build a successful brand with this kind of longevity. It’s definitely unblinkered my view of what creativity can make possible in the world. 

“I’m part of the **Global Brand Development** team working on long-range strategic narratives and marketing plans for the LEGO® brand alongside key transformation projects. 

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“Leading the brand communication strategy for our 90th-anniversary campaign was incredible. Particularly because of the impact it had and also because it stretched in many wonderful ways across every part of the brand experience. It was also such a huge privilege to be able to celebrate a brand of such stature while charting a path for its future. It’s not every day that you get to do this kind of work.

“Becoming a mother 9 years ago shaped how I saw the world – it showed me the very same every day things but from my incredibly creative, curious and fearless son’s lens. He asks the best questions and leaves me with the most impressive answers. At the LEGO Group everything we do is with children in mind. Learning from children and how they see the world teaches me the most. Here at the LEGO Group we always say ‘Children are our role models’ and it shows up in our work every single day. Getting to hear their thoughts on what we do and on the world around them is a constant source of inspiration. I absolutely love every chance I get to ask children questions and see how they play. It’s near impossible to inspire and develop the builders of tomorrow without playing and having fun ourselves.

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“I got to attend my very first ‘Play Day’ last year. I’d never experienced anything quite like it! Imagine playing all day with your colleagues, watching everyone hop, skip and build shoulder-to-shoulder. It served as a reminder of the joy and value of play – and as grown ups it’s a reminder we need often. Play Day is one of the most meaningful traditions in the company that stems from our values, that we hold so dearly. In our team meetings we always make room for play. Even our meeting rooms have play prompts, because how can we possibly get to incredible things unless we start with play. 

“One of the most rewarding things about my job is that I get to create new things with teams from very diverse areas of expertise. A typical day can include working with the LEGO Foundation, LEGO House,  LEGOLAND, LEGO Education, design teams, content teams and more. I can’t think of a job where you get to build alongside such incredible talent and share in the responsibility of building such an iconic brand. Everyone here wants to do their life’s best work. When you’re working to build on a brand that’s so strong and successful, you have to strive even harder to make a difference and leave a legacy through your work. 

“We’re doing our best to inspire and develop the builders of tomorrow. That’s a really valuable mission. One that made it very easy for me to make the decision to move to a new continent with my family in tow. And it’s a decision I’d make again in a heartbeat." 


**Just imagine** building your dream career.
Now make it real.

**Join the LEGO® team today**

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Just imagine your job was a playground of possibilities. Then imagine that your best teachers were children and the best way to get inspired was to have fun and play. Sonal Jhuj lives this reality (almost) every day. 

Just Imagine with Sonal 💭

Just Imagine with Sonal Jhuj 💭

In her role, **Abier** sees a genuine purpose in what we do. Just imagine knowing what you do has a big impact on children's development as they grow up. As a parent, this takes on a much greater significance and adds to the sense of being part of a wider family.

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“Being a parent, I know how important play is for children and their development. It takes them on a learning journey. So, for me, working here is very purpose-driven. It brings a whole new level of meaning to what I do. We want to make change possible for children all over the world. A positive change that impacts them in a useful way and helps them thrive in life. Not only as children, but also when they grow older. 

“I’ve been here now for four and a half years. Initially, I was the Marketing Manager Lead for LEGO® Monkie Kid and Chinese Traditional Festival but I’ve just stepped up to take on a new role as **Senior Marketing Manager** for LEGO® Star Wars™. From the moment I joined, it struck me just how open, inclusive, and diverse a culture there is. It welcomes everyone no matter their ethnicity. It doesn’t really matter where you are from, or what you have done previously. As soon as you are invited into the LEGO team, you feel at home immediately. Maybe it’s because we’re a family–owned business, I don’t know. It could be because we care about what we do, so we care about one another.

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“This sense of caring extends to our personal development. This, I think, has been my proudest achievement.
It’s been such a steep learning curve for me. But I’ve been enabled by strong leaders along the way. From day one, I’ve been encouraged to be curious and to take on new challenges and more responsibility. The fact that I’m currently in a position where I can help drive and influence our LEGO Acceleration Strategy in China, is a great achievement for me. Being part of this, working alongside my colleagues, has given me so many learning opportunities. 


“The business is also driven by a philosophy that only the best is good enough. In my day-to-day role, I feel that I’m able to live that by making LEGO play more available to more children out there in the world, particularly in China and the wider Asian community across the globe.

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“Working in a market like China can be challenging but this is also a learning opportunity. It’s made me realise that children are so different. It’s true they all play, but they play differently. And what matters to one child, might not matter to another. Here, we’ve translated the LEGO core experience into play that is culturally relevant, exciting, fun and cool. This way, they are willing to play out the stories, because it matters to them. 

“Being a western brand, creating sets based on 500-plus-year-old legends, I think, shows bravery. Success depends on whether children and parents in China will be able to recognise these cultural stories in our sets. But it also shows curiosity, that we want to know more and are willing to learn about cultures other than our own. It’s inspiring to be part of our drive to continue our journey in China. Keeping the focus on an audience-first lens is fulfilling for me. It means stakeholder management and relationship building becomes even more important. But being part of the wider LEGO team helps enormously.”

Are you curious to learn how you can join colleagues like Abier? Search and apply using the button below. 

Search careers in Marketing at the LEGO Group

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In her role, Abier sees a genuine purpose in what we do. Just imagine knowing what you do has a big impact on children's development as they grow up. As a parent, this takes on a much greater significance and adds to the sense of being part of a wider family.

Just Imagine with Abier 💭

Just Imagine with Abier Chuhaiber 💭

There’s a lot going on behind the bricks of our Munich Sales, Marketing, and Operations team here at the LEGO Group. Our team are bridging the gap between LEGO® bricks and the consumer, which means they’re always engaging with stakeholders, buyers, and of course…consumers! 
Recently we invited a mix of Account Managers, Sales Managers, Brand Managers and Marketing Managers across Germany to say Hej to our awesome Munich colleagues to get an understanding of  their inspiring personal career journeys, and to get a flavour of what it’s really like to be a part of the LEGO Group in Munich. 
The team discussed how their roles determines where budget gets spent across both marketing channel placements and the product offering itself. There’s lots of planning involved – and lots of playing too - but that’s because there are so many great LEGO themes. From LEGO® DUPLO® to the LEGO® Architecture, the team’s goal is to raise awareness for all our amazing LEGO sets!

Our host Kwame Asare, Talent Attraction and Campaign Manager, caught up with our talented team discuss their roles and experience. Here are some of our favorite moments from the discussion:


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**Karen Pascha-Gladyshev,  Vice President & General Manager Europe Central (EUC -  Germany, Austria, Switzerland)** 👋

_‘What’s so great at the LEGO Group is that I have two kids and a husband, and all four of us love LEGO® as a brand – even before I joined! I love building, we all do, so I really like the purpose of what we’re doing: inspiring the builders of tomorrow…I’m definitely the most popular parent!’_

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**Thomas Harth-Brinkmann, Senior Customer Operations Manager** 👋

_‘If you join the toy industry, you’ll most likely stay forever and never leave it. At the LEGO Group, there is so much excitement driven by products, driven by the brand, the entertainment, and the novelty. It is so lovely to see happy children!’_

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**Cora Graf, Brand Manager** 👋

_The Munich office offers a lot of opportunities, so you don’t need to necessarily stay within your role, but you also get the offering to explore different roles and work on your career exploring different fields. We all get together for our Play Day, where the whole company shuts down for one day and everyone enjoys playing with each other. It’s really hard to believe it if you don’t work here – you really have to experience it. We have to excite our consumers, so it’s fun to see things from their side every once in a while’_

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**Christof Guggenberger, Key Account Manager** 👋
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‘Here people are not just a number – colleagues care about you, leaders care about you. Everyone has a development plan to see which projects you can be part of. Learning and playing is not just a necessity here, it’s encouraged. I cannot think of any other company where you’ll see 50-year-old buyers turn into children. If they see our new portfolio, our new functions, they’re trying them out and you can really see the glint in their eyes! The dedication and the energy that people bring to the brand, it gives you so much energy back.’ _


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**Neslihan Manikofski, Head of Promotions - Global Retail Marketing** 👋


_‘One of the most beautiful things about working for the LEGO Group, alongside the brand, is actually the people. The people are just truly really nice! They’re helpful, they’re friendly - there is equity, everyone is the same, there is a flat hierarchy. This makes working for the LEGO Group such a fun place because you love the brand…and then you have these nice people, which makes it so joyful!’_


Our colleagues loved taking those who joined the event on a journey through their personal careers and what it’s really like to be a part of the LEGO Group team in Munich. We saw an amazing turnout with a lot of inspiring minds sharing their thoughts too:

“Thank you so much for holding this panel discussion. It’s great to see that the LEGO Group not only cares for its customers, but it’s employees too!”

“It was great to hear more about the people behind the bricks, meet the team, and hear about their journey at the LEGO Group so far. Looks like a very diverse team of industry experts!”




**Just imagine** building your dream career.
Now make it real. 
**Join the LEGO® team today**


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This event is all about inviting you to take a look behind the bricks of the work our Munich Sales, Marketing & Operations team do here at the LEGO Group. We are not only looking to lift the lid on all things sales and marketing but we want to pique your interest in a career here in the Munich office and become part of our awesome LEGO® team.

Get to know our team in Munich

Say Hej to our LEGO® Munich Sales, Marketing & Operations Team

**When Melanie Nogueira graduated in Advertising & Digital Marketing last Summer, she was not sure which field within Advertising to specialise. One year later, not only did she complete an exciting internship at LEGO® Agency which helped her figure out she wanted to become a producer – she also got surprised by her people leader Charlie Cooper Henniker with an offer to a new full-time position.** 

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“*I was really shocked because I wasn’t expecting it at all, so I kind of went blank as they told me, and I remember saying, ‘Are you serious?’ I was so happy and jumped around with excitement after the call*,” recalls Melanie with a big smile.

“*This internship has definitely helped me figure out that I’d like to become a producer. In only a few months, I had the opportunity to shadow on very cool projects like my first ever shoot for a new (still confidential) campaign with inspiring young girls and produce my first project on my own. I feel super excited and grateful that I get to continue learning and creating amazing work with my talented colleagues*.”

Charlie Cooper Henniker, Director of Film Production in LEGO Agency, says: “*What my team and I expected from the internship scheme was a support function and the opportunity to mentor someone. What we got was a true production talent who has now joined our team permanently, making us even stronger!*”

The first project that Mel, as her colleagues call her, produced on her own has just been released. It’s a short animation for a LEGO® City Wildlife Tag On television commercial (TVC). 

Mel: “*As the producer, the bulk of the process is working with creatives and production agencies to bring the story to life. It takes a lot of responsibility, but it’s also a lot of fun. The initial brief for this project was an animation of a lion coming onto the screen and showing the different sets. I first briefed the animators from the production vendor, then I managed the various rounds of feedback between the two ends, helping adjust the script, soundtrack, and edition until everyone was happy with the result.*”

“*The video was only a few seconds long, but I got the experience the whole process, and it was a great learning curve. I will never forget it.*”


First time producing on her own

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Two aspects that won’t change with her new role are her curiosity and appetite for learning. It’s not by chance she has built a reputation as ‘someone with lots of questions’ – in the most positive sense.

“*I had so many questions that every time I met someone new, they would say in a fun way: ‘So let’s hear all your questions that everyone’s been talking about.’ At the beginning, I was scared to join such a big agency, but the more I met new colleagues, the more I learned how kind and helpful everyone was,”* she says. 

Being born and bred in London, with mom from Brazil and dad from Cape Verde, Mel believes that her multicultural background helps keep her curiosity and creativity sharp. “*I grew up celebrating different cultures and ideas, and I think this diversity of perspectives has always inspired me*.” 

Mel took over her new position as Associate Producer on 16 August and can’t wait for what comes next. She’ll be focusing on ‘Always on’ productions for our global social media channels – and continue building with LEGO bricks in her spare time. *“I’ve become addicted to building!”*


Continuous learning & lots of questions

Mel joined the LEGO team via OPEN_, a program that specialises in finding game changing young talent from minoritised backgrounds, setting the talent up for success in the creative, tech and media space. LEGO Group supported and participated in the inaugural OPEN_ program – a joint venture between agencies LIVITY and HIDDEN.

Explore Internship jobs at the LEGO Group

When Melanie Nogueira graduated in Advertising & Digital Marketing last Summer, she was not sure which field within Advertising to specialise. One year later, not only did she complete an exciting internship at LEGO® Agency which helped her figure out she wanted to become a producer – she also got surprised by her people leader Charlie Cooper Henniker with an offer to a new full-time position.

Creative Melanie turns internship into exciting full-time job at LEGO® Agency

**"Children and big children all have high expectations of the LEGO® brick, so it’s up to us to make sure they’re as excited and mesmerized as the first one they saw", says Kiran, our Marketing Brand Manager in Singapore.**

If you visit our Singapore office, you’re guaranteed to see Kiran’s beaming smile. And he’s making children across the world smile too. As our Marketing Brand Manager based in Singapore, he’s working hard to make sure everyone in South East Asia can create and let their imagination run wild with LEGO® sets. 

Kiran started his career in our Canada office but has now found home in our Singapore Hub. His team buzzes with culture, with six people from different nations, and five from different ethnic backgrounds. He collaborates with his team of brand gurus and designers to keep the LEGO Group brand running smoothly, looking beautiful, and as awesome as ever. Think of him as a guardian of our identity. His mission is to excite, energize and engage with 130 million children across South East Asia, and that means coming up with fun new campaigns. He’s learning a lot and growing more every day. 
 
In our LEGO family, there are thousands of people to learn from – all around the world. Although Kiran works in Singapore, his mentor is based in our Enfield office. And whether it’s Marketing Academy, LinkedIn Learning, shadowing a new role or learning-by-doing, Kiran has all the tools he needs to keep growing.

Kiran believes that the people here truly make the job more fun! He gets to experience different cultures and has the opportunity to learn and grow from great minds around him. The best part of his job? Being able to inspire and develop the builders of tomorrow, by making sure he’s sharing the exciting and awesome new products we have for kids and fans across South East Asia.

Fun keeps your spirits high and brings out your best self

**1. If the LEGO Group was an animal, what would it be and why?**
 Oh, definitely a polar bear. They’re fuzzy, nice and give a great feeling. I feel like that’s just the LEGO Group in a nutshell. Everybody loves it, well, at least I love it. 


 **2. What Minifigure would you be?**
 Hands down I’m the tennis player Minifigure. I love to play tennis, but I’m not that great. So, in my LEGO universe, I’m a pro player who’s won four grand slams. 

**3. When was the last time you stepped on a LEGO brick?**
 This morning. It was on the floor, and I didn’t notice, it must have been my son who left it there because he’s obsessed with LEGO bricks. I felt something under my foot, and I just let out a long “ooouch” followed by my son’s name. 

**4. What's your most recent build?**
 I last built the LEGO® Super Mario™ Adventures with Mario Starter Course. It’s super fun to play with, and my whole family gets involved. Little Mario has become a part of our family, he comes travelling with us, eats with us and even sleeps with us. It’s a great way to create challenges and encourage imagination and play with my children.


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If you like what you hear, and want to use your creativity, personality and imagination to help and inspire LEGO fans worldwide, join Kiran in our Marketing Team. Take his word for it – it’s awesome!

Lightning round… Ready, set, go!

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“Children and big children all have high expectations of the LEGO® brick, so it’s up to us to make sure they’re as excited and mesmerized as the first one they saw,” says Kiran, our Marketing Brand Manager in Singapore.

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