- Marketing
What’s it like to work somewhere play time is never over? 🤔 Meet David.
When you find a LEGO® set online, the chances are it’s thanks to David and his team. Together, they make sure our products not only look great but connect with the people they’re made for. And that could be pretty much anyone.
“My job title is Vice President, Global B2B eCommerce. How I’d describe this is making sure mum, dad, nanny, grandpa, friends, family - whoever - can find our products on the internet. I lead a team of 40 people, all of whom are big contributors to our success. Our impact is, quite simply, making sure our products look amazing online.”
David and his team sit across three offices based in Boston, Toronto and Mexico City. Between them they serve a diverse set of markets across the Americas. But his own LEGO journey began on the other side of the Atlantic.
“I joined the LEGO Group in London in 2015. Since then I have had various roles. Starting out, I was in strategy before transitioning to commercial general management. Over time, I‘ve been able to see many of our markets globally. I have travelled to all our Hub locations. I’ve met many amazing and dedicated colleagues and partners.”
“Moving to the US in 2018 was a big adventure for me. It was very exciting and has enabled me to continue on my development path.”
“I have been supported in many ways, but the biggest impact has been my leaders. We have some fantastic ones at the LEGO Group. They’re always looking for ways to mentor, to guide and to support the growth of anyone and everyone that comes here.”
So what brought David here?
“I always wanted to work for a mission driven organisation. I was really impressed by the culture, and the commitment to the mission of reaching children with wonderful play experiences. I also loved that colleagues are at the heart of the organisation, and everybody is encouraged to be themselves. The reality has exceeded my expectations.”
‘Test and learn’ is something David sets a lot of store by in his eCommerce leadership role.
“We do this a lot. I guess it’s a reflection of play in the workplace. It could be something as small as selecting the most effective image to describe a product, or a much larger test related to marketing choices. We’re always innovating, and this approach helps us to do so in an informed way.
“I guess it’s a reflection of play being extremely important here. It isn't just in my role; it is important to my team and to wider organisation. Our mission is driven by the concept of play. It supports creativity and everything we do from a test and learn perspective too. The mindset of creativity and experimentation are very important.”
“I get immense satisfaction from what I do. An eCommerce project I worked on, in 2017, really changed how we worked to best serve our shoppers. Seeing this come to life and drive impact globally was amazing.”
David’s journey at the LEGO Group has clearly been a fulfilling one. It is something he feels sure will continue and he knows precisely why.
“Just imagine reaching and inspiring the next generation of LEGO builders with amazing play experiences, that support their development, and prepare them to succeed in a world where experimentation and play are critical to success. How’s that for a reason?”
Just imagine your LEGO® career.