How do you bridge the gap between products and customers? 💡 Meet Content Development Manager, Laura.
With her useful blend of design and engineering expertise, Laura has come a long way since joining us. But the journey from Spain to Boston was only the beginning.
“I craft compelling content that connects our products and values with audiences worldwide.”
"My background in design and engineering, combined with my passion for emerging technologies, allows me to approach digital marketing from a unique perspective. I always aim to produce visually engaging work that showcases our products in the context of our brand story.”
Laura is thriving on the challenge posed by both the creative and strategic aspects of her role.
"Every day is different and presents new opportunities for innovation. Whether I'm designing visuals, developing our creative direction, or brainstorming new ideas to support different teams, there's always an element of playfulness and creativity involved."
"The office vibes are amazing too. I love spending time with my super-talented colleagues. We’ve bonded over bricks. What can I say. They’re a game changer for us as well as our customers.”
Beyond her immediate team, Laura also works closely with various departments to understand their needs so she can tailor her content accordingly.
"I enjoy this cross-functional aspect of my role. It’s another great opportunity to learn as it allows me to gain insights into different areas of the business and create content that resonates with diverse needs and audiences."
One of the most rewarding aspects of what I do is seeing the impact of our products on students.
"Working with students and witnessing the joy and learning that they inspire is incredibly heartwarming. It reminds me of the importance of our mission and the positive impact we have on their lives."
Creating content that speaks directly to educators and administrators has also been a key focus - and it’s paying dividends.
"It’s crucial that I understand their needs and challenges. By putting myself in their shoes, I can create content that is relevant, informative, and engaging. In the two years I’ve been here, I continue to feel engaged and excited every day. My colleagues provide unwavering support, and my creative role fulfils my desire to be a lifelong learner. This same spirit of creativity and growth is what we aim to share with our audience."
"I believe in the power of education to create a better world. LEGO® Education's commitment to inclusivity and diversity resonates deeply with me. I'm proud to be part of a company that is making learning accessible and engaging for all children, regardless of their background."
With her creative spirit, collaborative approach, and unwavering commitment to our mission, Laura’s star is very much on the rise in the world of digital marketing and content development.
Just imagine a career you can make your own. Then do it for real!
Join the LEGO® Education team today.