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From UX Design to LEGO® Learning Detective: Meet Jasmin.

Jasmin’s journey with us has only just begun but it’s already been anything but ordinary. After joining us in UX design, her passion for research and learning led her to her current role as an Efficacy & Insights Partner.

“Imagine being a LEGO® Detective whose mission is to ensure every LEGO Education set is not just fun but also a powerful learning tool. Well, that's my role as part of the Efficacy & Insights team.”

Jasmin is no stranger to the LEGO Group. Her background in product development had already seen her collaborate with the LEGO Foundation. This, she believes, was the ideal preparation for this exciting new opportunity.

LEGO colleagues sitting round a table, smiling, and playing with a LEGO Education set

"It’s my job to observe how children interact with LEGO Education sets. This helps me to figure out what it is that sparks their curiosity and enables them to learn, understand and, of course, have fun. It’s fascinating really and so rewarding to see what triggers a smile as they play, build and learn."

“Armed with this evidence, I can then use it to inform the design of future LEGO Education products, ensuring they're both engaging and educational."

Jasmin is involved in shaping the very foundation of efficacy and learning research at LEGO Education.

"We're constantly experimenting with new methods, formats, and theories. It's an exciting time to be part of this team, as we're developing the frameworks that will guide our work and ensure that LEGO Education products deliver maximum value."

Jasmin's role has also been instrumental in her own learning and professional growth:

LEGO colleague sat on a chair smiling to camera

"I've had the opportunity to develop skills in presenting complex information in a way that's accessible to a wider audience. I've also embraced a mindset of curiosity, constantly asking questions and viewing challenges as opportunities to grow."

Looking ahead, Jasmin is eager to contribute to LEGO Education's mission of making learning fun and accessible for all.

"I'm passionate about purpose-driven work, and LEGO Education's mission aligns perfectly with my own. I'm excited to keep exploring how we can leverage research and thoughtful design methodologies to create even more impactful educational experiences."

LEGO colleagues stood up holding a LEGO Education set

“Our commitment to inclusivity is also something I find inspiring. We create hands-on learning experiences that are designed to cater for diverse learning styles and abilities. This makes education accessible and beneficial for all students. Which is how it should be.”

With her passion for research and dedication to learning, Jasmin is poised to make a lasting impact on the future of LEGO Education. As she continues her journey as a LEGO Learning Detective, we’re certain we can expect to see even more innovative and effective learning experiences emerge from her work.

“I’m excited to see what the future holds. For all of us. We're all learning, all of the time.”

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Just imagine a career you can make your own. Then do it for real!

Join the LEGO® Education team today.