Bring Your Career To Life

Social Influencer Manager


United Kingdom, London

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Are you passionate about the world of YouTube and it’s ability to engage audiences? Would you like the opportunity to build long-term partnerships with successful YouTube Influencers? Are you driven to work with the LEGO builders of tomorrow?

We are building a specialist team dedicated to the immense growth of our YouTube channel and offerings. This role will be part of a “lab” set-up, where you’ll be working closely with the Head of the Lab to run test and learn initiatives that can be executed in real time and scaled globally.

Your specific tasks will include:

• Expertise and Collaboration
o You’ll be responsible for supporting the YouTube team across all areas of influencer activity, including identifying and collaborating with key on-brand influencers and creators. You’ll have day-to-day management of influencer programmes using specialist tools. With your ability to stay ahead and move with the platform, you’ll effectively and proactively react to changes in audience behavior.

• Influencer Specialist
o You’ll be supporting the team with all tasks related to influencer activity – from identifying influencers to creating campaign ideas. You’ll also be involved in organising and planning logistics for influencers and their activities, as well as creating an influencer database with relevant information

• Reporting
o You’ll have a keen eye on the insights collation on campaign performance, evaluation and measurement identification of trends and changes in influencer behaviours that can be translated in content development. You’ll also be responsible for reporting back on the success of campaigns and influencer tracking

• Strategy
o You’ll execute according to the YouTube and influencer strategy, the brand guidelines and the direction set by Head of Lab. You’ll also be responsible for timely and efficient content production and maximising effectiveness of content and format opportunities.

• Production
o Savvy in video production process you’ll hold the knowledge of content development that has global potential. You’ll also be tasked with pitching and developing ideas that are influencer led. You’ll also work with external partners to deliver content and liaise with talent agents

Challenges and Opportunities

This is a great opportunity to build a global, cutting-edge content network from the ground up through marketing innovation and working with a passionate, content creators.
This is a demanding but fun role for a much-loved brand.

Do you have what it takes?

• Experience in similar influencer role
• A strong understanding of the YouTube platform, with a proven track record of working with influencers and creators
• A strong understanding of the production process and how it links to influencer led content
• Proven track record of executing influencer driven campaigns
• A passion for social media and an excellent understanding of the leading platforms and the content that excels on them
• Understanding of influencer marketing and social media is a must
• Experience in Kids’ content preferred, but not essential
• Experience with measuring campaign and content performance and feeding results back into the content creation process

Bringing it to Life

“This is a truly unique opportunity to create and build a world class way of working and producing exciting content for children everywhere. The successful candidate will be passionate and specialize in the growth of a very important area and for a much loved brand” – You Tube Lab Lead.

Join the global LEGO® family

In the LEGO Group, we succeed together, and you will be part of a global family where you will collaborate across the LEGO Community. We look very much forward to reading your application - please use the APPLY NOW button above or below, and please remember to attach a current CV