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Brand Manager – Russia & CIS

Location

Russian Federation, Moscow

Posted Date

09/27/2019

Job ID

RU145

Category

Brand Management

Language

The awesome team of marketers, who is building and developing the LEGO brand in Russia & CIS countries is currently looking for a Brand Manager!

The objective is to recruit new consumers and shopper into the LEGO brand and to ignite love for LEGO brand in hearts of kids and adults! Do you want to you join to this great journey?

Develop winning and aligned brand strategies and plans to further build the LEGO brand!

The Brand Manager lead the development and execution of highly effective marketing programs that drive significant consumer sales and growth in Russia & CIS. More specifically, you will:

• Develop and deliver Russia & CIS brand plans for the portfolio based on key consumer and media insights
• Deliver the full year media and marketing briefs on each of the assigned brands
• Constantly analyze and evaluate assigned brand performance as well as monitor competitive activities and changing market needs to facilitate changes
• Manage budgets related to marketing campaigns and develop pricing recommendations
• Be involved in short-term tactical planning as well as take a long-term strategic planning approach to implement our global strategy in our market

Do you have what it takes?

• At least 4 years of brand/product management work experience within FMCG or fashion goods by a large and/or well-known brand
• Proven and successful track record of effective brand building
• Experience with regional strategy localization as well as developing, handling and implementing marketing budgets, goals, marketing plans and sales forecasts
• Extensive knowledge of all aspects of marketing, including methods to measure effectiveness of marketing activities and digital marketing
• Bachelor’s degree (preferably: business or marketing related studies)
• Ability to create alliances and partnerships with external partners through excellent negotiation skills
• Confident communication level of English and fluent Russian
• Excellent knowledge of MS office tools

Join the global LEGO® Family

Come and join the LEGO Family! With over 40 different nationalities across The LEGO Group, our international environment promotes individuality and inclusion and we want you to shine. We strive to leave a positive impact on our planet and run amazing initiatives through our Planet Promise, just check out at our ambitious targets and investments for sustainable LEGO bricks and wind energy to name a few. Working for The LEGO Group is more than just a job, it is a place to grow and thrive, to play a part in building a sustainable future and “inspire and develop the builders of tomorrow.” – use the APPLY NOW button above or below. Please remember to attach your application and current CV.

BRINGING IT TO LIFE

“LEGO provides a unique professional opportunity to build a brand that kids of all ages love. Every day, we work as a team to look for ways to inspire the joy of building among those who play with LEGO. It’s about sparking and sharing creativity as a new builder discovers the potential of putting different colored bricks together to form something new and imaginative. It truly spells the difference between just making a living and living the dream…”



LIPH