Every year the LEGO Group welcomes selected groups of visitors to the company.
Visits are coordinated by Corporate Brand Communications and are prioritised to reflect the business relationship with the LEGO Group.
The following are typical visitor categories at the LEGO Group in Billund:
For further information, please contact:
Corporate Brand Communications: visits@LEGO.com
Unfortunately, we are unable to book school classes. Please contact LEGO® House or LEGOLAND Billund instead, as they offer visits for school classes.
We invite all fans to experience the LEGO Group behind the scenes on the LEGO Inside Tour.
For some, building with LEGO® bricks never grows old. Many adults around the world use LEGO bricks as a creative medium. Some build at home with friends and family, while others participate in an adult LEGO culture, meeting up and sharing their passion with other builders. Adult LEGO fans have been forming clubs, communities, and fan media for over 30 years, and LEGO Group recognises this fan base with a department that engages with and represents adult fans.
As part of this recognition, we provide the LEGO Ambassador Network (LAN), a forum for representatives of recognised communities to share knowledge and engage directly with the LEGO Group. While the forum is “for Ambassadors only” the Rules, Guidelines and How to Apply to become a recognized community can all be found in the Visitor Zone. In addition, the LAN offers a Community Locator, Calendar and Blog for all adult fans. This will help you find local events, find a community of other adult fans to build and be creative with as well as a blog that shares behind the scenes stories and news from the LEGO Group. Learn more at: LAN.LEGO.com
Have you ever wondered what it would be like to be inside a real LEGO® House? That’s why we built this world of creative experiences. Discover the magic behind the brand, and the endless possibilities for play and learning with the inspiring LEGO brick.
Also known as “Home of the Brick”, the new LEGO House is located in Billund, Denmark, where the LEGO brick was invented. LEGO House is one of the main family attractions in Southern Denmark, with fun activities for children and adults of all ages. We invite you into our LEGO home for the ultimate play date!
The LEGO® Certified Professionals (LCP) program is made up of adult LEGO entrepreneurs who have turned their passion for the LEGO brick and system into a full-time or part-time profession.
We recruit LCPs on a regular basis and the position is market specific. We select an LCP based on his or her:
An LCP works with local LEGO office, 3rd party commissions, and on their own projects/exhibitions. Below you can find an introduction of the LCPs that are currently part of this programme, as well as a FAQ session.
LCPs are not LEGO employees, but they are officially recognised by the LEGO Group as trusted business partners.
Dirk Denoyelle is a well known Belgian comedian. Back in 2000, he acquired fame as a LEGO® builder when he created the heads of 30 Belgian and international celebrities out of LEGO bricks. He has been building LEGO creations ever since.
Today he and his team at Amazings in Antwerp, Flanders, Belgium serve clients worldwide for custom builds, art exhibits, trade fair models, team building exercises based on LEGO Serious Play and Motivational Speeches.
Dirk personally specialises in making portraits and fine art. His ability to make very ressembling 3D portraits has become legendary.
LEGO® craftsman Jumpei, based in Japan, is the youngest LEGO Certified Professional. He became a professional LEGO builder when he was a student at the University of Tokyo. He has produced commissions for companies, TV, and publications. Many people who have seen his works rediscover the unlimited possibility of LEGO bricks. Jumpei also works in the area of education using basic LEGO bricks.
In 2010, he received a president’s award of university for contribution to society. His specialty is building large sized sculptures related to animals, characters, and structures. He accepts commission work mainly from corporations. His models have been displayed in Japan, Thailand, and Malaysia.
When Georg was four years old, he received his first LEGO® set - the 6382 Fire Station - and from that time, he never stopped playing with LEGO bricks. Georg is still fascinated by the creativity and imagination that can come to life through LEGO bricks. With just a few LEGO elements, you are able to build many creative models.
Through time, Georg’s building skills have developed, and he has spent a lot of time showing his creations to children and adults. Every time, he is amazed to see the sparkles in their eyes when they see his creations. That is the reason why Georg started his own company in 2012, producing professional models made of LEGO bricks. His creations range from simple, small architecture buildings to life-size reproductions - the latest one being a 3.5 tonne tractor.
Wani Kim, the first Korean LEGO® Certified Professional, has played with LEGO sets since 2000.
He established the Korean fan site named Brickinside in 2000 to share his knowledge of LEGO sets with other LEGO fans in Korea, and has been leading AFOLs’ creative activities in his country. In addition, since 2013, Wani Kim has collaborated with LEGO Korea to hold the annual Brickorea Convention.
In 2008, Wani assembled team OliveSeon. They have since built many large-scale and well-known diorama creations made with LEGO bricks.
Wani is especially very passionate about making diorama works but also enjoys building a wide variety of models such as sculptures. He also accepts commission works.
Matija’s mission is to spread the joy of the brick among the adult population. He does this by designing commissioned models, mosaics, portraits, LEGO® related team building events, or other requests made by people.
Being a programmer, Matija rediscovered his love for the brick thanks to LEGO MINDSTORMS. He soon realised the potential of integrating MINDSTORMS with LEGO trains, which derailed him towards building models based on real buildings, vehicles, people, etc. Even though his work often revolves around the LEGO Minifigure, no scale is off limits. He likes touching up his models with lights and other kinds of electronics to make them as realistic as possible.
Matija is situated in Norway and accepts commissions from all over the world but mainly from Scandinavia and Europe.
Nicholas is a full-time artist based in Singapore who works exclusively with LEGO® bricks and one of only few professionals in the world officially recognised by The LEGO Group. Nicholas has taken on commissions of all shapes and sizes for television, publications, private clients and companies such as Artscience Museum, Changi Airport Group, SingTel, Porsche and Marvel.
For more than 30 years, LEGO bricks have been a part of Nicholas’ life. From being a child’s toy to now being a medium for his craft, Nicholas’ passion to create and delight using LEGO bricks continues to shine through his diverse detailed works.
Nicholas’ creations have won multiple international awards such as Cannes Lions, D&AD and One Show. He is continuously featured in major media locally and globally and is recognised as one of the leading LEGO artists in the world.
Since receiving his first LEGO® set at age five, hardly a day has gone by without Rene Hoffmeister building with LEGO bricks at least for a few minutes. He has built LEGO models for companies like Deutsche Telekom, Merlin Entertainment, Bosch, Deutsche Bahn, and HCI Capital, and even more models are in the works.
In 1999, Rene founded the largest German-speaking LEGO fan website in the world. Today, the portal receives thousands of visitors each day, and is a great starting point for those interested in the hobby of LEGO building.
In 2002, he started 1000steine-land in his native Berlin. The event, which over the past 5 years has been attended by more than 10,000 LEGO fans, is an annual exhibition of models by European LEGO builders.
This year, some of Rene’s models are to be displayed in Russia and China as part of a traveling exhibition. His models have also been displayed in Germany, Austria, Switzerland, Poland, Greece and the Netherlands.
Yenchih Huang is a professional LEGO® brick builder and at the same time devotes effort to his own Chinese Medicine clinic as an experienced doctor.
In 2006, he started his journey with LEGO bricks when he bought the first LEGO set for his kids. As a father and a doctor, he believes the little builders can be truly inspired by LEGO bricks, and it is his ambition to extend the experience and fun he has with his kids to all the children around the world as a LEGO Certified Professional.
Yenchih is well known for his life-sized brick sculptures and architectures, and he has worked with the LEGO Group since 2009 on numerous exhibitions in Greater China.
He also started up a studio specialised in hands-on brick activity planning.
Yenchih is now active in various projects around the world including sculptures, mosaic portraits, customised hands on brick activities, and brick exhibitions.
Andy Hung, the first Chinese LEGO® Certified Professional (LCP), is proudly the only LCP throughout the Greater China Region. He is a full-time artist who works exclusively with LEGO bricks at his studios in Hong Kong and Beijing, China.
Andy has over 10 years of experience being the coordinator and creator of LEGO exhibitions co-organised by the LEGO brand and its partners, including top-level premium shopping malls in Hong Kong and China, government organisations as well as corporate clients. Notable creations by Andy go from large-scale architecture models to sculptures and mosaics, with many of them showcased to appreciators in Hong Kong, Taiwan, China and Denmark.
Andy’s exhibitions have attracted more than 5 million visitors in Hong Kong and China, while his media coverage has already generated over 12 million impressions. His creations appeal to and are appreciated by a vast range of audiences, including young children and adults.
Ryan ‘The Brickman’ McNaught, based in Australia, is the only LEGO® Certified Professional (LCP) in the Southern Hemisphere. Prior to becoming an LCP, Ryan was a Chief Information Officer, which led him to create an Airbus A380 model incorporating LEGO MINDSTORMS technology that brought him to the attention of LEGO bricks.
Ryan and his team specialise in making interactive models and cutaways, as well as record-breaking LEGO creations including life-sized cars, motorcycles and the tallest LEGO model in the Southern Hemisphere - a 7.5 m tall rocket with lights and sounds. He has put together 5 globally touring LEGO model exhibitions, and his creations have been displayed all around the world. Ryan has won many awards for his models and takes great pleasure in sharing his work with others.
Ryan’s work includes: architectural models, corporate signage, mosaics, engineering models and sculptures. Ryan is only too happy to accept commissions for truly unique creations.
Robin started collecting, playing, and building with LEGO® bricks as a very young boy and never really stopped. Eventually, he found the LEGO Fan Community, and has been actively involved for over 20 years. In 2005, Robin helped to create and develop the LEGO Certified Professional program, as well as the LEGO Ambassador program.
Robin’s company, Brickville DesignWorks, uses LEGO bricks and products to produce events, exhibits, custom creations, and educational opportunities for kids of all ages. Robin’s exhibits have toured prominent Canadian science centres and museums, and have featured giant dinosaurs, a huge Egyptian sphinx, fantastic castles, and much more. He has made national television appearances, and his work has been featured extensively online and in print.
Robin enjoys all aspects of building, but especially likes developing castle, pirate, and other historically themed creations. Robin loves telling stories, and LEGO bricks are his favourite medium.
Riccardo is from Italy. His passion for LEGO® bricks started from an early age but at the age of 28, Riccardo realised that this passion could become an integral part of his life.This thought inspires him to build using LEGO bricks as a way to express his creativity, seeking to show the several possibilities that LEGO bricks can offer. His great desire is that his sculptures may inspire Italian children to build fantastic creations with LEGO bricks.
In 2014, he created a 3D LEGO model of an M.C. Escher Relativity painting, that was being exhibited as part of a national exhibition related to the artist, together with 130 original artworks by the artist. In 2015, Riccardo’s dream became a reality, and he established the BrickVision® company that creates LEGO models and commissions for companies based on the values of the BrickVision that are quality, creativity and passion. In 2016, Riccardo became a LEGO Certified Professional and officially started to collaborate with the LEGO Group, creating different models such as the sculpture representing the LEGO Build the Change event, which took place in Italy in 2016.
Nathan Sawaya is a renowned contemporary artist who uses LEGO® bricks exclusively as an art medium. With full-time working studios in New York and Los Angeles, Nathan has 2.5 million LEGO bricks at his immediate disposal to craft large-scale sculptures for collectors, galleries and companies.
Best known for his exacting and impeccable representation of the human form and his high-profile client list, Nathan was a practicing attorney in Manhattan before leaving the law to follow his artistic passion.
THE ART OF THE BRICK is Nathan’s touring art exhibition featuring unique sculptures created with LEGO bricks which travels the globe - including North America, Asia and Australia - inspiring and entertaining millions of children of all ages. Launched in 2007, THE ART OF THE BRICK is the only exhibition of its kind ever to focus exclusively on the LEGO brick as an art medium.
Nathan is the only person in the world who has been both a LEGO Master Model Builder and a LEGO Certified Professional. He builds daily, his art is sold in prominent galleries, and he accepts commission work.
Prince (Shenghui) Jiang is the first official LEGO® Certified Professional (LCP) in mainland China. Prince was studying for his Ph.D. in Computer Science and running his healthcare big data company in USA before he joined the LCP programme in 2017. He is now a full-time artist working exclusively with LEGO bricks in his studio (Brick of Philosophy) in Changzhou, China.
Prince specialises in building large-scale sculptures, mosaics, dioramas as well as other artistic LEGO masterpieces. He especially focuses on combining these creations with traditional Chinese culture and local popularity. In just 2018, Prince completed 41 projects helping the geographic expansion of LEGO Certified Stores (LCS) in China where his creations were purely traditional Chinese dioramas, mosaics and sculptures being set up in different LCS’ around the country.
Meanwhile, Prince is also very experienced in coordinating LEGO exhibitions with his spectacular LEGO masterpieces. His exhibition has attracted millions of visitors in China and he is often interviewed by Chinese media, including CCTV, CGTN, China Daily, and Global Times.
Wei Wei was the first female LEGO® Certified Professional world-wide. Trained as an architect designer, inspired by the LEGO System in Play, she created Playable Design®, a cultural and educational incubator based in Shanghai, China, that inspires people to imagine, build, and express themselves through productive, open, social play.
In 2006, she launched the public art and educational event “Brick by Brick®” and brought Playable Design Methodology into a large number of international architecture and design events. “Brick by Brick” has reached hundreds of thousands of children and families throughout China, providing them with an opportunity to design and build creations side by side with professionals.
Playable Design is continuously reaching out to poverty areas and rural villages in China to teach “learning through play” that can facilitate learning in young children that can improve their creativity, educational careers, and life chances.
Wei Wei was Born in Beijing, China. She now works and lives in Shanghai with her husband Andrew Gluckman and two lovely children Kai and Kexin.
Can an LCP build a special LEGO product(s) for me/my company?
LCPs can build a custom LEGO model in different sizes. They cannot however make multiple ‘special LEGO products’ or custom made minifigures for 3rd parties for sale or to give away.
Are the products and services of LCPs for free and can they build anything for me/my company?
LCPs charge for their products and services, and there are some restrictions as to what they can build. You can enquire with an LCP to explore what is possible.
How can I become an LCP?
In order to become an LCP, one has to fulfill two requirements:
Can I attend a course or get training to become an LCP?
No, there is no training, certificate or other curriculum available. Please see the criteria above for how an LCP is selected.