About Us
Our mission: To inspire and develop the builders of tomorrow

Ulrik Gernow

Ulrik Gernow joined the LEGO Group in 1994 as Marketing Trainee and has through 20 years of LEGO leadership experience held various positions within Innovation, Marketing and Operations in Denmark, UK and Switzerland. With 24 years of comprehensive experience within sales, marketing and business operations across many markets, Ulrik has shown great leadership capabilities and a vital understanding of the underlying business strategy and development, market operations, and marketing strategies.

In his current role as Chief Business Transformation Officer, Ulrik is responsible for business technology, strategy and business transformation, value chain optimisation, corporate communication, and global procurement.