Last Modified: May 13, 2019
Cookies are small data files that your browser sets on your computer or device. A cookie itself does not contain or collect information. However, when it is read by a server via a web browser it can help a website deliver a more user-friendly service – for example, remembering previous purchases or account details.
Like most websites, our online channels and our applications (apps) collect some information (e.g. information on IP addresses, browsers, internet service providers, referring pages, exit pages, operating systems, date stamps, time stamps and clickstream data). This information won’t be linked to any other information we collect about you unless you have consented to it.
Both we and our third-party tracking partners use browser storage, app storage, cookies, pixels, beacons, scripts and tags to analyze trends, administer the site, track user movement through the site and collect demographic information about our overall user base. We may receive reports on these from our third-party tracking partners on an individual and aggregate basis and those partners may combine that information with other information they have collected from you.
The cookies we use fall into three categories.
Required Cookies: These cookies are required to enable core site functionality and are therefore always enabled. Includes remembering your selected country and language, tracking your movement on and usage of our site for statistical purposes, storing whether you are logged in or not and storing your shopping bag and wish list items. We won’t ask for your consent to place those cookies because we have a legitimate purpose for setting them, but you can find a list of the cookies in our third party cookie list (linked below).
Functional Cookies: These cookies are optional and allow us to track your experience on the site, to optimize your shopping experience, to invite you to provide feedback, and to allow you to interact with product reviews. We only ask for permission to place these types of cookies on sites that are intended for young people that are 16 years or older or adults. If we know that you are under the age of 16 those cookies are not appropriate for you and we will not ask to get your permission to place them.
Marketing Cookies: These cookies are used by advertising companies to serve ads that are relevant to your interests and to personalize marketing both within and beyond the shop.LEGO.com website. Those partners ( e.g. Facebook and Google) may combine that information with other information they have collected from you. We only ask for permission to place these types of cookies on sites that are intended for young people that are 16 year or older or adults. If we know that you are under the age of 16 those cookies are not appropriate for you and we will not ask to get your permission to place them.
List of our cookies
See the list of our different types of cookies – and the third parties we share your cookie information with - here. Please be aware that some of those partners may combine that information with information they have collected from you elsewhere.
What about your privacy?
For how long are those cookies alive:
To keep your choices, cookies are stored on your devise for up to 800 days since your last visit. Some cookies are set by third party media and advertising partners, as well as other service providers.
What if I do not want cookies:
Required cookies are essential for the website and you cannot opt out of them, but you can delete required cookies after use – see how below. For functional and marketing cookies, you can adjust your preferences by clicking the cookie settings link at the footer of every LEGO.com webpage and in apps in the drop down menu.
How to get rid of your cookies:
The cookies are placed on your device. This means that we cannot delete them for you. You must do that yourself in the way prescribed by your specific device. If you are on a website operated by LEGO System A/S, you can also avoid cookies being placed by adjusting the browser settings in your device. If you are using an app published by LEGO System A/S, please note that cookies set in an app work in a different way and you will have to control this via your device directly. Real browser cookies are set to expire. Similar types of technologies like local storage on your device do not have expiration built-in but must be deleted by you. We have linked to instructions on how to adjust/delete cookies on some of the more common devices below.
Please find examples of guides on how to block cookies and how to remove cookies in the various browsers for PCs and Macs: