World's most reputable company

The LEGO Group ranked #1 on the RepTrak® 100 survey.
RepTrak social cover
“We are honoured and humbled to be ranked as the most highly regarded company in the world by RepTrak. Everyday, employees at the LEGO Group are empowered to make decisions to do what’s right for children, our fans, our partners, the environment and our local communities. It’s each one of these actions – big and small – which builds a reputation. Thank you to all of our colleagues for their dedication and passion for our mission to inspire and develop the builders of tomorrow,” our CEO, Niels B. Christiansen shares.

How do you measure corporate reputation?

The RepTrak® 100 study developed by Reputation Institute measures the corporate reputation of 100 companies by asking the public in 15 countries questions about the emotional appeal of each company. The study scores the companies on seven dimensions: Products & Services, Innovation, Workplace, Governance, Citizenship, Leadership and Performance.

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