- Following an overwhelming response from around the world, LEGO® Braille Bricks are now available to purchase online at LEGO.com
- The launch marks a significant milestone in the development of more inclusive learning through play experiences.
- With both braille and printed letters, numbers and symbols on each brick, and games designed for all ages, the new ‘LEGO Braille Bricks – Play with Braille’ set makes learning braille more fun and accessible to everyone.
- Available in English and French from 1st September 2023 with pre-order starting 24th August and additional languages to follow next year.
Billund, Denmark, 24th August 2023: Ahead of World Blind Awareness Month this October and in response to global demand, the LEGO Group announces LEGO® braille bricks are available to purchase for the first time through LEGO.com. The new product - LEGO® Braille Bricks – Play with Braille – is aimed at kids aged 6+ and has been designed so that anyone who is curious about braille, be they blind, partially-sighted or sighted, can have fun getting to know the braille system at home with their family members in a playful, inclusive way.
Martine Abel-Williamson, President, World Blind Union, commented: “For blind and partially sighted children, and adults for that matter, it makes all the difference if they can share their journey of learning braille with the people they love the most. For the blind community, braille is not just literacy, it’s our entry to independence and inclusion into this world, and to have LEGO Braille Bricks made available for the wider public is a massive step forward to ensuring more children will want to learn braille in the first place. And because it’s based on a product that so many families already know and love, this is really an invitation for all family members to have fun building tactile skills and getting familiar with braille using the same tool.”
Until now, LEGO Braille Bricks have only been distributed free of charge by the LEGO Foundation to organisations* specializing in the education of children with vision impairment. Since the launch of these educational kits in 2020, feedback from parents, carers, grandparents, children, and educators has continually highlighted the positive impact the bricks have and how they transform the way children with vision impairment can learn braille. This overwhelming response has led to the creation of LEGO Braille Bricks - Play with Braille to give families the opportunity to enjoy the benefits and practice their tactile skills at home.
Lisa Taylor, mum to 7-year-old Olivia and 4-year-old Imogen, commented: “Olivia first discovered LEGO braille bricks at school and they had such a big impact on her curiosity for braille. Before then, she found it hard to get started with the symbols but now she’s improving all the time. To have a set at home changes everything. We can play with braille together as a family and she can introduce braille to her little sister in a way they both love. LEGO braille bricks are accessible for her without being really different for other kids, so she gets to play and learn just like every other child. That makes her feel included which is so important, not just to Olivia but any child.”
LEGO Braille Bricks – Play with Braille includes 287 bricks in five colours: white, yellow, green, red and blue. All bricks are fully compatible with other LEGO products and the studs on each brick are arranged to correspond to the numbers and letters in the braille system, with the printed version of the symbol or letter situated below the studs.
The set also includes two baseplates to build on and comes in packaging with braille embossing. To enhance the play experience and support pre-braille skill development, a series of supporting play starters are available on LEGO.com and will teach players how to orient, attach and stack the bricks through well-loved games such as Rock, Paper, Scissors, which all members of the family can take part in.
Rasmus Løgstrup, LEGO Group Lead Designer on LEGO Braille Bricks said: “Play has the power to change lives; when children play, they learn vital life-long skills, so we were thrilled by the reception that LEGO Braille Bricks received in educational settings. We’ve been inundated with thousands of requests to make them more widely available, so we just knew we had to make it happen!”
“It’s been a fantastic journey collaborating with children, families and experts from around the world to develop the product and online activity packs. Our partners have been instrumental also in advising on what colourways should be used for the bricks, product packaging and digital experiences to ensure this is optimised for individuals who experience low vision and vision loss. We know this is a strong platform for social inclusion, and can’t wait to see families get creative and have fun playing with braille together.”
With its ongoing commitment to make its play experiences more inclusive, the LEGO Group has also partnered with the free mobile app Be My Eyes. The popular app connects blind and partially sighted people with companies to help with everyday tasks through a live video call. As part of the partnership, LEGO Customer Service colleagues will provide confidential, live visual assistance through the app covering support from a wide range of topics from unboxing, to general product support.
Mike Buckley, Chairman and CEO, Be My Eyes, commented: "The fact that the LEGO Group is investing in inclusion is huge because so many people in the blind and low vision community already love and enjoy LEGO products. Be My Eyes is incredibly honored to partner with the LEGO Group to enable and inspire the creativity of blind and low vision builders across the globe."
The LEGO Group is also pleased to announce that LEGO® Audio & Braille Building Instructions will now become a permanent offering. Inspired and co-developed by entrepreneur Matthew Shifrin who is blind, this experience gives builders the option of having select LEGO building instructions available as audio or text for braille readers.
LEGO Braille Bricks – Play with Braille is priced at 89.99 USD and now available for pre-order in English and French versions ahead of launch September 1st 2023. In early 2024, the set will also be available in Italian, German and Spanish versions.
The LEGO Foundation will continue to carry out research and distribute LEGO Braille Bricks educational kits free of charge through partnering national blindness associations and other partnering organisations.
Notes To Editors
For more information, please contact media@LEGO.com
*LEGO Braille Bricks as a concept has been tested and developed in close collaboration with partnering blind organisations from around the world.
LEGO Braille Bricks educational toolkits are distributed free of charge to select institutions, schools and services catering to the education of children with vision impairment. In each country where they are available, the LEGO Foundation works with an Official Partner to distribute them to these institutions.
(40656) LEGO® Braille Bricks Play with Braille – English version availability:
- United Kingdom: 79,99: GBP
- Ireland: 89,99 EUR
- United States: 89,99 USD
- Canada: 119,99 CAD
- Australia: 149,99 AUD
- New Zealand: 169,99 NZD
(40655) LEGO® Braille Bricks Play with Braille – French version availability:
- France: 89,99 EUR
- Canada: 119,99 CAD
- Switzerland: 109,00 CHF
- Luxembourg: 89,99 EUR
- Belgium: 89,99 EUR
About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 130 countries worldwide.
For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit www.LEGO.com/aboutus
About the LEGO Foundation
The LEGO Foundation aims to inspire and develop the builders of tomorrow, a mission that it shares with the LEGO Group. The LEGO Foundation is dedicated to building a future where learning through play empowers children to become creative, engaged, lifelong learners. Its work is about re-defining play and re-imagining learning. In collaboration with thought leaders, influencers, educators and parents, the LEGO Foundation aims to equip, inspire and activate champions for play. www.learningthroughplay.com.
About Be My Eyes
Be My Eyes is a global community that connects people who are blind or have low vision with sighted volunteers or company representatives. On the app, volunteers assist blind and low-vision users through a live video connection and work together to tackle challenges and handle a wide range of tasks. With the Specialised Help feature, blind and low-vision users can connect with company representatives for accessible customer support. The app harnesses the power of generosity, technology, human connection and artificial intelligence to help blind and low-vision people lead more independent lives. Be My Eyes is accessible in more than 150 countries worldwide and in over 180 languages. The app is free and available for both iOS and Android. To inquire about Be My Eyes contact email@example.com.