Learning Through Play with LEGO® DUPLO®

Children’s Development Areas: It’s fun and moving to watch your little one meet new developmental milestones as they grow from toddlers to preschoolers to older kids. From an early age they constantly practice life skills through play. It can be loud, messy, sometimes even a little painful, but every new skill learned is a victory. From “hands on” fine motor skills to social skills, playing with LEGO DUPLO inspires and support your child’s imagination, curiosity and courage to conquer the world, one little step - and one big brick - at a time.

Learn more

Shapes & Colours

Whether your child likes to play sorting games with food, toy cars, books or building blocks, most toddlers love to examine and experiment with shapes, structures and colors. Playing with different materials involves both logic and creativity and helps your child develop cognitive, spatial, and language skills. What is a triangle? What things are round? How many things are blue? Your child uses all their senses to learn, understand, remember, question and ultimately challenge or solve problems in the world they live in.

Fine Motor Skills

Your toddler’s body is constantly in motion, rapidly hard-wiring new motor skills and physical feats by the minute. Any big or small activity involving movement, assembling, stacking or combining things help your child develop hand-eye coordination. Some of our most popular LEGO DUPLO elements are the windows and doors your child can open and close, put DUPLO animals, figures or bricks through, or build into a house. Simple actions that play a big part in perfecting finger dexterity.

Numbers & Counting

Learning about letters, numbers, and counting is one of the first mysterious codes kids want to crack. It opens the doors to a world of endless new possibilities. Suddenly your child can measure how tall they are, count their toes, toys and how many times they can jump from the bed! Your little one may still find it difficult to write, but if they are starting to show an interest in numbers, you can help them get a fun hands on experience with numbers by building them with different materials. Try shaping spaghetti into a “3” on their dinner plate, arranging pebbles or twigs into numbers outside, and count their chosen materials as they go. They will love it!

Imagination & Creativity

It’s impossible to build a spaceship out of paper towel rolls. Or is it? If you have seen your child turn a cardboard box into a car, plane, dollhouse or time machine, you know the joy is real! That’s the magic and power of imagination. As grown-ups, we have tried an erred our way to an understanding of what is and isn’t possible in the real world. To your little one, anything is still possible, and they will use whatever is at hand to express themselves, play and create solutions. Creativity is the bridge between imagination and reality. It may “just” be a cardboard box today. But if you encourage your child experiment with safe, age-appropriate materials to create whatever they can imagine, they will develop invaluable skills for life.

Language Development

If you’re the parent of a toddler or preschooler, welcome to the wonderful world of “why”, “No!” and “What happens if I ___ [fill in the blank]”. Your child is an incredibly curious creature between the ages of 1 to 5 as their understanding of the world and their imagination are developing by leaps and bounds. Sometimes their vocabulary can’t keep up when it comes to expressing ideas, emotions or questions. LEGO DUPLO learning toys and pretend games support your little one’s verbal development. Watch them enjoy using their newfound language skills to identify a ‘yellow’ brick, learning numbers, or creating role-play stories with their favorite characters!

Social & Emotional Skills

Toddlers can go from tears to smiles in a matter of seconds and that’s okay. Attention span is still limited, whether it comes to fun activities or boo-boos. Social and emotional skills are lasting traits that will boost and benefit your toddler’s confidence and self-worth. Whether exploring the world is an adventure or a little confusing for your little one, you can help them by encouraging play ideas that are appropriate for their age and skill set. They can play LEGO DUPLO car games with a sibling or friend, collaborate on fairytale adventures in Disney’s Belle’s magical world or superhero missions with LEGO DUPLO Batman™ toys. It’s all part of acquiring lifelong social skills, learning everyday social rituals, self-awareness, playing fair, and empathizing with others.

Product quality and safety

Our biggest inspiration and reason for being, children, are also our biggest concern. So, we are relentless in making sure children can play safely and enjoy our products – indeed, it’s the most important thing for us. That’s why all our products meet or exceed the most stringent toy safety regulations globally.