Lead Digital Product Designer

  • Location
    Copenhagen Digital Office, Denmark
  • Job ID
  • Category
    Creative & Design

Job Description

Are you passionate about developing and innovating technology used in marketing?

In this role, you will get the opportunity to work with new innovative digital products that play a key part in creating the foundation for digital ways of working, driven by business value and setting the standards for sharing of data and assets from marketing development to other part of The LEGO Group.


You will lead the design process: user research, prototyping, working with the developers. You are skilled in systems thinking and human-centered design, and you are focused on continually embedding user feedback in the process to ensure the overall digital experience provides a real benefit to users. 

  • Lead clarification of user needs and user stories, working closely with business users and product managers
  • Design experiences for digital products; promote automation and process optimization, think and iterate beyond screen UI design
  • Execute efforts related to applying research methodologies, creating architecture, ideation, and prototyping 
  • Continually interface with frontend developers to capture their creativity and input
  • Conduct user testing early in the process and integrate applicable feedback in the UI design
  • Participate in Design Sprint workshops 
  • Closely and iteratively collaborate with a diverse group of UX researchers, interaction designers, developers, and product managers cross the Digital organization 
  • Work agile in a cross-functional product team, collaborating across a full value-chain of software products
  • Take part in evolving and maturing UX and product design methodologies across the digital organization


  • Significant experience working with software product development as a product designer on digital marketing systems
  • Experience with design and prototyping software such as: Axure, Principle, Illustrator, Sketch, InVision 
  • Significant design work experience on web applications and backend systems
  • Skilled in and thrilled by conducting user tests and synthesizing data at various stages of the product development lifecycle 
  • Previous experience working with Agile methodologies. 
  • Deep understanding of Domain Driven Design and product lead team setup. 

What’s in it for you?

Here are some of what to expect:

  • Family Care Leave – We offer enhanced paid leave options for those important times.

  • Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

  • Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

  • Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

  • Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

  • Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. The hiring team will discuss the principles of our hybrid work model 'Best of Both', role eligibility and frequency with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. 

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

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