What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the build-up to the festive season.

When does LEGO® Black Friday start?

Black Friday is on 24th November 2023. 'Black Friday weekend' runs through to 27th November 2023, which is referred to as 'Cyber Monday'.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

With LEGO® Insiders (formerly LEGO® VIP), you can benefit from great deals and discounts all year round, not just on Black Friday. You'll also be entitled to even more benefits on LEGO® Insiders Weekend , which is the weekend before Black Friday. This year, Insiders Weekend is on 18 and 19 November 2023. What's more, Insiders is also FREE to join.

Do LEGO® Insiders members get special sales?

Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout Insiders weekend, which is on 18th and 19th November this year, the weekend before Black Friday. Don't forget, Insiders is FREE to join.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar (24th November 2023). You can even bookmark this page to get here speedily on the day. Don't forget to sign up for LEGO.com emails and watch the website to see offers and make your list. Don't forget to join LEGO® Insiders before Insiders Weekend on 18th and 19th November!

Is there a LEGO® Cyber Monday event too?

LEGO ® Cyber Monday is on 27th November 2023. Find out more about LEGO Cyber Monday .

LEGO® Black Friday Toy Deals 2023

Black Friday FAQs

LEGO® Black Friday Toy Deals 2023

LEGO® Black Friday is back

Watch for new sets, special offers and Insiders member rewards coming 24/11 – 27/11.

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Discover more Black Friday sets

LEGO® Technic Black Friday Sets

Explore our range of LEGO® Technic Black Friday deals to find intricate builds and fun engineering challenges for all ages and abilities.

LEGO® Star Wars™ Black Friday Sets

Get ready for an epic Black Friday adventure with our range of LEGO® Star Wars™ building sets for all ages and abilities!

LEGO® City Black Friday Sets

From action-packed police missions, to epic trips into outer space, endless adventure awaits you this Black Friday in our extensive LEGO® City collection.

LEGO® Friends Black Friday Sets

Explore Heartlake City, care for cute animals, go glamping and more with our handpicked selection of the best LEGO® Friends toys for Black Friday!

LEGO® DUPLO® Black Friday Sets

From real-world settings to bath-tub fun, we’ve got some great deals on our LEGO® DUPLO® sets this Black Friday, perfect for kids aged 18 months and over!

LEGO® Harry Potter™ Black Friday Sets

Get ready for a magical adventure through the Wizarding World™ this Black Friday, with LEGO® Harry Potter™ toys and gifts for all ages and abilities.

Insiders Weekend 2023 is coming

Join us on 18/11 – 19/11 for member offers, gifts and more.

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But wait, there's more!

The LEGO® Cyber Monday celebration returns on 27/11.

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LEGO® Black Friday Toy Deals 2023

LEGO® Black Friday is back

Don’t miss out!

Sign up for emails

Be a LEGO® Insider

Discover more Black Friday sets

LEGO® Technic Black Friday Sets

LEGO® Star Wars™ Black Friday Sets

LEGO® City Black Friday Sets

LEGO® Friends Black Friday Sets

LEGO® DUPLO® Black Friday Sets

LEGO® Harry Potter™ Black Friday Sets

Insiders Weekend 2023 is coming

But wait, there's more!

Christmas

Gift the superpower of play

Build a heart! Share the joy.

Why shop with us?

So many ways to shop

Reveal a deal

Start a wish list

Try our gift finder

Give a gift card

Visit a LEGO® Store

LEGO® Black Friday FAQs

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