2019 marks 50 years since we unveiled our inaugural large brick for small hands, LEGO® DUPLO® (yes, that would be 1969) – the same year the first person set foot on the moon. You can decide which was the bigger moment for mankind (although, could Apollo 11 be dismantled and rebuilt into a racing car?) – but, either way, below are some highlights from half a century of big building fun.
Did you know the name DUPLO derives from the Latin word ‘duplex’ meaning double?
The urge to play is nature’s way of helping us make sense of the world. Through play we come to know what it means to belong, to be loved, and feel happiness. From birth to the age of four, children undergo intense neurological transformation. The most rapid period of learning and development a human being will ever experience takes place in those four years, and by the end, a ‘blueprint’ has been drawn for the adults they will become.
That’s why all LEGO DUPLO products are carefully designed to inspire and help toddlers unlock their full potential through creative, playful experiences that will further shape their future.
Learn more about toddlers (PDF only available in English)
First conceived in the late 1970s when Kjeld Kirk Kristiansen – third generation LEGO Group owner – decided to focus on LEGO® DUPLO® as a separate brand, the red LEGO DUPLO rabbit logo has taken pride of place on our product packaging ever since. Of course, it’s had a few makeovers during the years like any famous icon, but today, the rabbit still remains the symbol of the brand. Download the full timeline from the early beginnings up until now (timeline PDF)
Our biggest inspiration and reason for being, children, are also our biggest concern. So, we are relentless in making sure children can play safely and enjoy our products – indeed, it’s the most important thing for us. That’s why all our products meet or exceed the most stringent toy safety regulations globally.
As play patterns become ever more fluid, products like the new DUPLO® Steam and Cargo Trains are helping toddlers move seamlessly between physical and digital play like never before, introducing little builders to early coding, color recognition, and accompanying apps full of fun activities – ALL with the key aim of encouraging and enhancing the physical play experience. The brick is, and will always remain, our key contribution trough which we hope to inspire and develop the builders of tomorrow. And who knows how many new space explorers will be hatched from the LEGO® DUPLO play world?