Rev up your travel experience: Unleash the LEGO F1® Fun at Melbourne & Sydney International Airports!

Travelers at Melbourne International Airport and Sydney International Airport can now immerse themselves in an exhilarating LEGO F1® adventure. The LEGO Group is excited to introduce a vibrant new collection of LEGO F1® sets, along with exclusive travel retail activities that will enhance the journey for F1® and LEGO enthusiasts of all ages. This launch coincides with the start of the 2025 Formula 1 season in Melbourne Australia, making it the perfect time for fans to celebrate the thrill of racing.

LEGO animations captivating international tourists at Melbourne T2 and Sydney T1
Building on the successful animation at Melbourne International in 2024, LEGO Travel Retail is stepping it up further with TWO concurrent animations – thanks to the partnership with Lotte Oceania Duty Free & Heinemann Oceania respectively. Both locations will feature a wide range of LEGO F1® cars, from everyday models to F1 race cars, providing an exciting atmosphere for car enthusiasts of all ages.

Interactive Phygital Experience
The activation at Sydney International Airport will also feature a groundbreaking phygital experience, the first of its kind for LEGO Group in Travel Retail. This innovative activity allows travellers—both kids and adults—to engage in friendly racing competitions by “pedalling hard” to power their LEGO F1® vehicles. This fun and interactive element not only provides entertainment but also offers a great way to expend some energy before boarding a flight.

Product range
For the first time ever, all ten F1® teams will be represented across The LEGO Group’s product portfolio, including LEGO Speed Champions, LEGO City and LEGO DUPLO®. This collaboration brings the excitement and intricate details of Formula 1® racing to life through the creative world of LEGO play. From realistic recreations of iconic cars to interactive pit stop scenarios, the sets offer something for everyone across ages and interests, whether you're a seasoned motorsport enthusiast or a budding LEGO builder.

Combining the true essence of Formula 1® with LEGO play
Race into action with detailed replicas of all ten 2024 F1® team cars under LEGO Speed Champions. These sets feature an authentic cockpit, wider rear tires, sponsor stickers, and a driver minifigure for immersive racing play. Perfect for collectors and kids alike, the sets are designed for both display and high-speed imaginative races.

Bring the energy of race weekend home with the LEGO City F1® sets. The 60443 F1® Pit Stop & Pit Crew with Ferrari Car, 60444 F1® Garage & Mercedes-AMG & Alpine Cars and 60474 F1® Grid with VCARB & Sauber Race Cars let fans recreate the hustle and bustle of the pit lane, from vehicle transport and repairs to thrilling race starts and lightning-fast pit stops.

Younger fans can be introduced to the world of F1® through the 10445 F1® Team Race Cars & Drivers set. Featuring all ten F1® teams, and recognisable features such as a starting grid, and a podium, this set allows toddlers to customise their cars and engage in fun, developmental play, while improving spatial awareness and fine motor skills.

Beyond kids and family-friendly sets, adult builders seeking a challenging and rewarding experience can recreate the thrill of race weekend with LEGO Technic and LEGO Icons sets. The 42207 Ferrari SF-24 F1 Car offers a 1:8 scale replica with realistic functions where fans can build the steering wheel, 2-speed gearbox, adjustable spoiler for DRS activation, and a V6 engine with spinning MGU-H. These sets deliver an immersive build that celebrates the engineering prowess of Formula 1®. Williams fans can hail the history of F1® innovation as they replicate the 10353 Williams Racing FW14B & Nigel Mansell set - the legendary F1® race car that propelled Nigel Mansell to victory in the 1992 Formula 1® World Championship.

To celebrate the 2025 Formula 1® season, shoppers can enjoy various promotions in Melbourne T2 International Airport (4 March – 1 April) and Sydney T1 International Airport (6 March – 7 May):

• Redeem a 30691 Mini Convertible Monster Truck with a minimum spend of AUD 60 on any LEGO® set.
• Receive an exclusive LEGO® Passport Holder and LEGO® F1 Pit Pass Kit with a minimum spend of AUD 100 on any LEGO® set.
• Redeem a free LEGO® F1® Sticker Pack for purchase of any LEGO® F1® box set
• Enjoy 20% off selected Vehicles sets across LEGO City, LEGO Speed Champions and LEGO Technic.