- - United Kingdom, London, Greater London
- Job ID
- - Market and Consumer Research
Come and help us ensure LEGO® play of the future is healthy for the planet.This role sits in our innovation department Creative Play Lab (CPL), which crafts exciting and radically new play experiences that make kids fall in love with LEGO® play and keep it relevant.
On any given day, expect to be breaking new ground and be challenged by and have fun with a diverse team!
Core ResponsibilitiesBe the voice of the customer:
• Find creative, engaging ways to connect partners with kids and build deep empathy.
• Discover and understand kids’ unmet needs; translate these needs into opportunities; drive design, marketing, strategy and all decision-making forward with the child’s perspective.
Independently lead end-to-end research and experimentation:
• Identify and understand objectives; craft and scope research with kids, parents, shoppers, etc.
• Apply experimentation approach and methods.
• Set up and conduct fieldwork and facilitation with kids.
Drive the Circular Economy agenda forward through research and experimentation:
• Support and co-drive the LEGO Circular Economy ambition and “Planet Promise”; act as a Circular specialist, coaching partners to embed Circular thinking, principles and insights into the design of new products, services, platforms and business models.
• Design research to help CPL/TLG understand consumers’ behaviours, as well as attitudes and needs with regards to sustainability.
• Design experiments to test Circular propositions, ensuring desirability for consumers, feasibility/viability for the business, and true circularity for the planet.
Play your part in our team succeedingThe Circular Research Manager will sit in the Experimental Research Team which is a small, diverse, agile team of researchers within the Play Propositions team. Play Propositions is responsible for building and delivering highly innovative, scalable play propositions that are desirable (kids and shoppers want it), viable (it makes business sense) & feasible (the tech fits the value proposition). You will have a special role and responsibility in ensuring those propositions are also sustainable.
Do you have what it takes?Experience and track record are more relevant than specific education. We would love to meet applicants from diverse backgrounds.
• Experience working with Innovation, Experimentation, Design Thinking, insights, trends, strategy at a consultancy/agency, or client-side.
• Applied knowledge and experience within Circular business models and sustainability is a requirement.
• Primarily, we need someone with a speciality in quantitative research and experimentation but prefer a mixed-method generalist who can lead both qual and quant methodologies.
• Expertise in designing, facilitating and analysing quantitative research and experiments – driver and behavioural analysis, choice modelling, Conjoint, Fake Doors, Pilots, etc.
• Experience in qualitative user-centered design methods.
• Ability to think strategically and apply insights to drive decision making, not just deliver research reports.
• A strong communicator (visual, written, verbal & interpersonal) with proficient English. A creative and effective presenter and moderator across audiences.
• A collaborative attitude, balanced with a natural authority and ability to make decisions independently.
• Thrives working with high level of uncertainty and ambiguity.
• Proactive, loves to get things done, and not afraid to initiate new things (projects, tools, processes).
• Willingness to travel regularly (nationally and internationally) to support global fieldwork and project development.
Join the global LEGO® familyChildren are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is proud to be an equal opportunity and an affirmative action employer. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Build your career brick by brick at the LEGO Group.