Let’s get the world ready for girls
From STEM to art. From inventions to music. From right here to outer space. Everywhere you look, girls are using their creativity to transform and rebuild the world today. Together we can get the world ready for girls’ awesome creative power.
During the filming for the Ready for Girls campaign we wanted to have an all female crew, we had a lot of young girls joining us on set and felt is was important to show female role models in all kinds of jobs.
Take a look at the behind the scenes video!
Our goal is to build a diverse organisation with a unique sense of belonging to inspire and develop ALL builders of tomorrow. Meet some of our employees who are helping us pave the way for the next generation, challenging gender stereotypes, championing equality and inspiring us on our diversity and inclusion journey.
D&I is much broader than the obvious visible characteristics of an individual.
We live in a world where talent exists everywhere but opportunity is limited to a privileged few, so it's essential to take action and redress that balance.
The beauty of LEGO bricks is their versatility. They are a genderless toy, suitable for everyone. Our aim is to create a journey that fits every kid’s needs.
The LEGO Group has both Global and Local Employee Advocacy Groups, each comprising of volunteers passionate about diversity and inclusion from all parts of the business. They work together to implement internal initiatives and events addressing local needs. Our women Employee Advocacy group works on policies, processes and behaviours in the workplace to enhance equality and gender balance. The group also aims to provide women for women mentoring programs focused on career path development.
Research conducted by the LEGO Groups and the Geena Davis Institute on Gender in Media shows that girls are ready for the world, but society needs to get ready to support unstereotyped growth.
Girls are ready to overcome gender norms but society continues to enforce biases that hamper their creative potential
10 steps to inspire creative play. Brought to you by the LEGO Group based on research
and advice from the Geena Davis Institute on Gender in Media.