Experimenting with plastics
Launch of the first building set
In the late 1940s, Ole Kirk Kristiansen and son Godtfred Kirk are presented with plastic cubes from a British manufacturer. They begin redesigning the cubes and in 1949; the company launches its first building set: Automatic Binding Bricks.
Although the bricks are relatively successful, they are not the best selling plastic toy to come from the LEGO Group. That distinction goes to the Ferguson Tractor, introduced in the fall of 1951.