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Director Strategy, Americas


USA, Enfield

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The LEGO Group is seeking an experienced creative communications strategist to influence our creative work that will reach millions of children around the world.

This is an amazing opportunity to join a global community of over 500 highly skilled professionals and build amazing work together!

Core Responsibilities

• In this role you will play a meaningful role of inspiring the LEGO Agency Americas to internalize the Global Vision and encourage great work for the Americas
• Understand how we can connect Brand, Product and Comms planning to create business building strategies
• Illustrates an understanding of working with insights be they consumer, cultural, category or product that will create awe inspiring creative work

Play your part in our team succeeding

As the Director of Strategy you need to be an influential and seasoned thought leader, an experienced people leader, and a great collaborator with your heart in the right place. In this role, you will advise our Marketing Stakeholders on how communication can serve the business objective and inspire world-class creative work. You will help to increase the general level of data and insights knowledge across the LEGO Agency around communication, digitalization, globalization, consumer behavior, kids, parents, shoppers, trends, innovation and media.

You will be a relentless champion of The LEGO Group's People Promise in your leadership style and have a high focus on leading and inspiring strategic talent to continually exceed expectations.

You will be part of global LEGO Agency team which is 500 people strong, focusing on the Americas. We are passionate about our mission to inspire and develop the builders of tomorrow.

The Director of Strategy will lead a team of strategists focusing on the Americas. The team comprises social, brand and comms strategists and will work closely with the Marketing Partners, the Media agency, Creative Directors as well as the Global Strategy Team.

It is critical to understand how to both write and interpret (global strategy) and be a champion of outstanding creative work.

The key focus is to deliver communication strategy from upstream in connection with the business strategy, research and insights all the way down to focusing on the tactical part of the communication strategy including analytics and tracking.

Do you have what it takes?

• 10-15 years experience of digital and strategic communications
• Experience in developing and adapting global strategies which lead to outstanding creative.
• Experience across a variety of communication disciplines and touch points
• Agency experience is a plus
• Experience in packaged goods a plus
• Experience in a highly ambitious environment
• Experience working in matrix organizations both agency and clients
• Shown winning strategy and creative work with successful business results.
• Believes in constantly driving strategic and creative excellence with passion
* Good understanding of English, written and verbal, and comfortable with presenting

Join the global LEGO family

The LEGO® Group recruits and develops people entirely on merit. If you are confident you have what it takes to succeed in this role – and you share our commitment to creativity, collaboration, and quality – use the APPLY NOW button above or below. Please remember to attach your application and current CV.


We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Online Application Accessibility Statement; which is intended for those with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860.394.3769. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

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