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Mette Larsen

Hear from Mette Larsen, the Global Insights Manager at the LEGO Group.

Have you ever wondered what it is like working for the LEGO Group? Mette Larsen is a Global Insights Manager in Billund, Denmark.  "Working in Billund is very joyful, you could say. It's being part of a global culture. We have a lot of international colleagues. And I work in a department where we are based around five locations in the world”, says Mette.

Global Insights is a full service global insights department providing end-to-end support of The LEGO Group value chain, from early ideation through satisfaction & effectiveness. “Global Insights is all about creating knowledge and insights on our consumers”, says Mette. The Global Insights team responds to the LEGO Group’s strategic priorities, and are highly client/stakeholder driven. Global Insights is a matrixed organization defined by a high degree of cross-team collaboration and fertilization – thus driving effectiveness and efficiency, and an outside-in perspective into the company to benefit the business and brand.

At the LEGO Group, our mission is to inspire and develop the builders of tomorrow. Located in Jutland, Southern Denmark, our Billund facility is the center of worldwide operations. Billund, known as the ‘Capital of Children’, has been the headquarters of the LEGO Group since its founding in 1932 and is also the location of LEGOLAND and the LEGO House. A wide variety of roles are located in Billund, including design, sales, marketing, digital, legal, brand management, information technology, manufacturing, moulding and global insights, to name a few. Our non-hierarchical, open-door atmosphere encourages innovation and fosters a high performance culture where employees are trusted to perform and share their point of view.