The first LEGO® KidsFest in the Czech Republic: A two-week building feast will cover Prague with seven million bricks

LEGO® KidsFest is a globally successful feast of bricks, playing and creativity, which can builders in the Czech Republic experience for the first time this year. On an area of almost 10,000 square metres, visitors will have a chance to experience an endless building and unique LEGO® creations by certified builders from abroad and Czech fans will amaze brick funs. Dozens of specialised LEGO zones such as LEGO® Star Wars™, LEGO® Ninjago, LEGO® Chima™, LEGO® DUPLO®, LEGO® Friends, and LEGO® Architecture will be prepared for endless hours of building. “LEGO KidsFest is a two-week festival, which is unique in Central Europe in that it is packed with creativity and playing. It will please the fans of more complex LEGO models, entire families and the youngest up-and-coming builders. Each fan of LEGO bricks can have fun to the max with us and leave bursting with experiences,” promises Petr Břoušek, marketing manager, LEGO Trading.

Visitors to LEGO KidsFest will include certified builders of works of art made using LEGO bricks such as Sean Kenney from New York City, Dirk Denoyelle from Belgium and Rene Hoffmeister from Germany, who have prepared the 150 models for not only Czech fans. The uniqueness of the event is also illustrated by the number of bricks to be used for the festival. Creative visitors can use more than seven million LEGO bricks to build anything they can think of.

The festival is open to all builders regardless of their age; it is also friendly to families with the youngest children and its modern amenities include a barrier-free entrance and many relaxation zones. A sufficient number of refreshment booths will be prepared for hungry brick aficionados who can also bring and have their own snacks. A special LEGO Mini-cinema, shop, and fan zone will also be available.

Tickets are available from the Ticketpro network and on site; entry is free for children aged up to two. LEGO KidsFest will be held at the PVA EXPO PRAHA Letňany exhibition grounds.

LEGO® KidsFest – All you need to know

LEGO® KidsFest – the first family-oriented LEGO festival in Central Europe – will take place in Prague (The Czech Republic) at the PVA EXPO PRAHA Letňany exhibition grounds from 13 to 28 June 2015. The festival opening hours are from 10 am to 7 pm on weekdays, and on weekends the opening hours are divided into two periods, in the morning from 9 am to 2 pm and in the afternoon from 2 to 7 pm.

Tickets

Festival tickets are available on advance sale from the Ticketpro network (see the link above) as well as at the festival venue during the event. The venue’s daily admission capacity is limited. Admission price depends on the place of ticket purchase and day of visit, ranging from CZK 359 to CZK 449 per person; admission is free for children of up to two years of age.

Transport

The most comfortable way to reach the venue is taking the Metro, Line C, to the Letňany station. Another option is to go by your own transport. Parking is available on the premises, as well as close to the premises for a charge.

Organisation on site

Refreshments will be available to buy at the venue; you may also bring your own food and drinks and eat and drink in designated areas. Should parents or children get lost, a quick and easy solution is available in the form of children’s wrist bands where parents can inscribe their telephone numbers. Also, a “Lost Parent” station will be set up and labelled by the entrance.

Navigating the premises

The access to the exhibition grounds is barrier-free and there is space enough to just sit and relax. Animals are not allowed on the festival premises, except for guide dogs that are welcome. Prams are allowed on the premises so even the smallest children can take part. Parents can feed them in the LEGO® DUPLO® relaxation zone. Prams may also be parked at the cloakroom.

Background

The partner shop will also be available to fans, offering a wide range of LEGO products including the latest building sets.

Media contact:

Barbora Šedivá,

Ogilvy Public Relations,

E-mail: barbora.sediva@ogilvy.com,

Phone: +420 736 774 142.

About the LEGO Group

The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK., Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO® brick, it is one of the world's leading manufacturers of play materials.

Guided by the company spirit: "Only the best is good enough”, the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO products are sold worldwide and can be virtually explored at www.LEGO.com.

For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit http://www.LEGO.com/aboutus.