About Us
Our mission: To inspire and develop the builders of tomorrow

How to become a LEGO retailer/distributor

LEGO products are already sold through lots of different shops: Toy supermarkets, specialty shops, national chains and department stores. We also sell directly through LEGO Shop and our LEGO Stores (the official LEGO shops).

If you would like to sell LEGO toys in your area, please contact the local LEGO Group office to discuss the possibilities. Click HERE to find a list of addresses for the LEGO Group locations worldwide. If the LEGO Group is not yet represented in your area, please reach out to our Customer Service for further information.



The LEGO Licensing portfolio covers various products such as:

- Clothing, bags, bedding products
- Books, magazines
- Storage, watches, clocks, electronic accessory items, stationery

The LEGO Group partners with a limited number of licensing partners and has strong focus on product quality and safety as well as a high degree of LEGO DNA.

If you are interested in becoming a licensing partner within the above categories you can send your proposal to licensing@LEGO.com and we will review if we have a current need for a new partnership.


LEGO Education

LEGO Education offers playful learning experiences and teaching solutions based on the LEGO brick, curriculum-relevant material, and physical and digital resources for preschool, elementary, middle school, and afterschool.

To find out more about LEGO Education or get in touch with the team, go to: www.LEGOEducation.com


LEGOLAND parks / LEGOLAND Discovery Centres

In 2005, the LEGO Group sold its LEGOLAND parks and LEGO Discovery Centres to Merlin Entertainments, so please contact Merlin if you would like to discuss the prospects of new parks or centres: http://www.merlinentertainments.biz/