World's most reputable company second year in a row

The LEGO Group ranked #1 on the RepTrak® 100 survey.
“We are very proud to be recognised as the most reputable company for the second year in a row, and I am especially proud of the LEGO® employees who made this possible. During a difficult year, we prioritised doing what’s right and lived our values. We supported those in need and inspired children and families through play. Having a positive impact on society and the world around us is fundamental to our business. It shapes the decisions we make and motivates us every day," our CEO, Niels B. Christiansen shares.

How do you measure corporate reputation?

The Global RepTrak® 100 study developed by The RepTrak Company™ measures the corporate reputation of 100 companies by asking the public in 15 countries questions about the emotional appeal of each company. The study scores the companies on seven dimensions: Products & Services, Innovation, Workplace, Governance, Citizenship, Leadership and Performance.

The RepTrak Company™ released the annual Global RepTrak® 100 survey, ranking the LEGO Group as the most highly regarded company in the world when it comes to corporate reputation for the second year running.

LEGO Group ranked no. 1 by RepTrak

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If you’d like to join the LEGO Group, then take a look at our global job opportunities available now.