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Senior Experience Designer for LEGO® Ventures


Denmark, Billund

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Senior Experience Designer for LEGO® Ventures (Billund)

Do you have the ability to identify and form new compelling venture opportunities, based on early insight and trends?
Are you comfortable pioneering new experiences into the hands of consumers and are you looking for a job where you will be a key member in establishing a strong design culture?

An exciting journey ahead

If so, this is your chance to join the creative and visionary setup of the LEGO Ventures Incubation Studio.

LEGO Ventures is a brand new part of KIRKBI and the LEGO Brand Group, and is a newcomer to the Corporate Venture space. You will have a vital role, working together with a small interdisciplinary team to build out the Incubation Studio which is our launchpad for exploring new systems-in-play, focused on developing new playful concepts, products and services that hold the potential to become new businesses.
You will be anchored in the Incubation Studio core team in Billund, Denmark to develop the full continuum from early venture opportunities to MVPs and lead the establishment of a strong design culture and -practice.

Responsibilities include:

Taking part in building the team, culture and backbone structure in the newly established Incubation Studio and partake in defining the future ways of working

Ensuring that user centered design methods are leveraged to secure ideas that are based on consumer needs/pain-points

Leading the creative process - from identifying and framing opportunities, through to conceptualization and validation; taking big ideas and turning them into tangible concepts

Facilitating and participating in concept sessions, leveraging ethnographic research and design thinking

Identifying market trends and opportunities within Play,
Learning, Creativity and new emerging relevant technologies

Investigating emerging consumer trends and technologies (AR, AI, Voice, etc.) and the role that they can play in enhancing play- and learning experiences

Presenting new concepts to internal partners and other stakeholders.

Direct impact on the builders of tomorrow

You will join LEGO Ventures Incubation Studio to focus on exploring and developing never before seen experiences while still paying respect to the depth and heritage of the LEGO Brand and Idea.

Your work will make a direct impact on our mission to inspire and develop the builders of tomorrow and our vision to be a global force for establishing and innovating Learning-through-Play.

We are assembling a small agile interdisciplinary team, focused on pushing the boundaries of the industry and where success equals the ability to quickly test and validate ideas, build prototypes and incubate new businesses.

If you have the passion, grit and curiosity to build innovative businesses from the ground up, we invite you to join our mission.

Do you have what it takes to succeed?

We are looking for a strong communicator with an entrepreneurial mindset and the ability and willingness to work in interdisciplinary teams.

You are a self-starter and comfortable working with little direction or oversight – thus, the ability to prioritize your own workload and make sure deadlines are met, is one of your key characteristics.

To further succeed in this role, we expect that you have:

+5 years of experience as Strategic-, Experience- or Concept Designer

Worked with a variety of products and industries – ideally within the areas of Play, Learning and Creativity

A proven track record of taking ideas and bringing them to life across a range of industries

Proven experience working with human-centered design and lean start-ups frameworks

Experience in delivering complex strategic design projects including product prototyping and testing, future visioning and strategy development

Experience with ethnographic research (quantitative and qualitative), divergent exploration and conceptual development

Experience from a high-pressure start-up or innovative environment, with exposure to multidisciplinary teams

You should expect to travel 4-6 weeks a year.

Join the global LEGO family

If you would like to know more about the position, please contact Michael Stahl, Head of Incubation Studio at Michael.Stahl@LEGO.com.

We take candidates into the process on a running basis, so forward your cover letter and a current CV in English as soon as possible.

We look forward to hearing from you.

Please use the hyperlink below in order to apply:


About LEGO Ventures

Over the past decades, the LEGO Group has expanded its global presence and the LEGO brand has become a well-known and highly trusted brand across global markets.
In light of the development of the LEGO brand, the LEGO Brand Group was established in 2017 to protect, develop and leverage the full potential of the LEGO brand.
LEGO Brand Group exercises the owner-governance of the LEGO brand across all the LEGO branded entities primarily through the board of directors of the entities – the LEGO Group, the LEGO Foundation, LEGO Education, LEGO House and LEGO Ventures.

All LEGO branded entities are committed to the development of children through playful learning under the shared mission to Inspire and Develop the Builders of Tomorrow.

LEGO Ventures, founded in 2018, seeks to invest in entrepreneurs, ideas and start-ups that sit at the intersection of creativity, learning and play in a manner that aligns with this shared LEGO mission and supports the goal to reach as many children worldwide as possible with high quality, creative play and learning experiences.