The LEGO Group saves approximately 6,000 tons of cardboard a year through smaller and more sustainable boxes.
The smaller boxes require less energy to transport to stores, saving as much as 3,000 truckloads annually. Not only beneficial to the environment, the reduction in sizes of boxes provides retailers with space for more LEGO® boxes on their shelves, and the boxes are now easier for consumers to handle.
The smaller boxes also carry the Forest Stewardship Council (FSC) logo. FSC is an international non-profit certification system that ensures wood and wood-based packaging comes from sustainable sources. The FSC logo guarantees that trees will not be used at a greater rate than the forest can reproduce, that animal and plant life will be protected, and that forestry workers have fair working conditions. The LEGO Group will transition entirely to FSC-certified paper by 2015 which includes all paper for printed materials - from building instructions to copier paper.
“Reducing our box size makes sense for shoppers, retailers, our business and most importantly the environment,” says Jørgen Vig Knudstorp, President and Chief Executive Officer of the LEGO Group.
“The new boxes and our commitment to 100% FSC-certified paper by 2015 are examples of our dedication to constant improvement. We believe we share responsibility for our planet, the wider community, and the generations to come.”