The LEGO Group and World Wildlife Fund Partner to Reduce Environmental Impact
11 december 2014, 20:16 CET
As part of the LEGO Group’s ambition to deliver a positive impact on the planet, the toy manufacturer has signed a partnership with WWF pledging to intensify their work to improve performance on a range of environmental priorities.
Since 2008, more than 20 employees at the LEGO Group have had the task of verifying that the more than 2,000 raw materials used in LEGO® products all satisfy the requirements of the new EU Toy Safety Directive, which comes into force this summer.
How does the LEGO Group produce millions of LEGO® bricks with such precision and in a wealth of colours every single day?
And how do the right LEGO bricks find their way to the right boxes?
This is the true story about how small pieces of plastic granulate are transformed into creative play sets.