Mads Nipper joined the LEGO Group in 1991 as a media consultant and has since then taken up a number of increasingly senior positions in the areas of marketing and innovation. Since 2011 he has been the company’s CMO and member of the Management Board.

CEO Jørgen Vig Knudstorp says:

“Mads has been instrumental in the transition of our company over the past ten years. His vast experience and informal approach combined with his true passion for the LEGO brand are all factors that have contributed greatly to our success in recent years.  While I am very sorry to see Mads go, I am equally confident that the strong capabilities and robust organisation that Mads has built within the Marketing area will secure a smooth transition over the coming months.”