It is our ambition to make a positive impact on the world our children will inherit.
The LEGO Group has a responsibility to our children, the builders of tomorrow, to care for our planet. Our ambition, plus our actions, to create a positive environmental impact are part of the LEGO® heritage, our day to day activities, and key to our future.
We believe that the skills fostered by playing with LEGO bricks, such as having fun, being creative and using analytical thinking, are some of the very same skills that are needed to tackle complex environmental issues. We use these types of skills to address two critical environmental sustainability issues within the LEGO Group.
Our two environmental priority areas are: